BRP's Design Excellence Shines Globally With 20 International Design Awards in 2025

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[{"type":"text","content":"\n\n\nBRP's Design Excellence Shines Globally With 20 International Design Awards in 2025\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nCanada NewsWire\n\n\nThe Company's products and innovations continue to move people and juries worldwide.\n\nVALCOURT, QC, Jan. 30, 2026 /CNW/ - BRP Inc. (TSX: DOO) (NASDAQ: DOO) continues to set the pace globally in product design, earning 20 prestigious international design awards across its product portfolio as well as being the first Canadian company named Red Dot Design Team of the Year.\nThese honors, from renowned design institutions, reflect BRP's holistic approach to design, where performance, ergonomics, sustainability and emotional connection come together to create meaningful riding experiences across all terrains.\nAt the core of these accolades is BRP's conviction that design is not an esthetic layer, but a strategic lever. From electric motorcycles and off-road vehicles to snowmobiles and three-wheel platforms, each awarded product demonstrates how thoughtful design can elevate usability, help reduce environmental impact and broaden access to powersports. Notably, BRP's electric products accounted for 12 of the 20 distinctions earned in 2025, underscoring the strength of the Company's electric design vision.\nA Landmark Distinction for BRP's Design Team\nEarlier this year, BRP was named Red Dot Design Team of the Year 2025, one of the highest distinctions in international industrial design. Awarded to organizations that demonstrate long-term design quality and consistent innovation, this honor highlights the strength of BRP's integrated design culture and its ability to deliver excellence across multiple product categories and brands.\n\"At BRP, design starts with people, their needs, their environments and the experiences they seek,\" said Denys Lapointe, Chief Design Officer at BRP. \"Whether we are reimagining electric mobility, enhancing off-road performance, refining long-distance comfort, or enabling memorable experiences on the water, our goal is always the same: to create products t...

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