Business
Broadridge Boosts Digital Marketing Suite, Powering Advisor Prospecting and Growth
Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE: BR) is making strategic investments to enhance its advisor marketing solutions to more effectively empower wealth firms and their advisors to build their book of business. Launching improved website creation tools with Wix, and new video marketing capabilities will provide advisors with the critical digital front door experience needed to attract, engage, and retain today's investors.
About this update from Broadridge Financial Solutions, Inc.
[{"type":"text","content":"Wix-powered, mobile-first websites with built-in compliance review processes and performance insights - in addition to modern video tools - to provide scalable solutions to accelerate advisor growth","length":198,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Sept. 8, 2025 /PRNewswire/ -- Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE: BR) is making strategic investments to enhance its advisor marketing solutions to more effectively empower wealth firms and their advisors to build their book of business. Launching improved website creation tools with Wix, and new video marketing capabilities will provide advisors with the critical digital front door experience needed to attract, engage, and retain today's investors.","length":517,"tagName":"p"},{"type":"text","content":"Investor behavior is evolving, with rising demand for personalized advice, mobile-friendly platforms, AI-driven insights, and video content. At the same time, trillions of dollars are shifting to younger, more digitally native investors during the great wealth transfer, making a strong digital presence critical to standing out and reaching the next generation of investors. By combining Broadridge's proven wealth tech solutions with website technology from Wix.com Ltd. (NASDAQ: WIX), a leading global platform for creating, managing, and growing a complete digital presence, advisors will be equipped with the modern tools they need to serve the evolving needs of investors.","length":687,"tagName":"p"},{"type":"text","content":""These latest enhancements will address the marketing and technology challenges advisors and wealth firms are facing and position advisors to be future-ready so they can focus on client relationships while delivering impactful, compliant marketing," said Kristy Smith, General Manager of Broadridge Advisor Solutions. "An advisor's digital front door should act as a two-way exchange of insight, guiding clients with timely information while giving advisors data to better understand and anticipate client needs. By pairing innovation with compliance workflows, advisors have the tools to build trust and grow with confidence."","length":651,"tagName":"p"},{"type":"text","content":"A recent Broadridge study found that 62% of advisors find their website ineffect...