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BlackRock Retains Top Spot in the U.S. 2026 Broadridge Fund Brand 50 Report
The latest edition of Broadridge's Fund Brand 50 (FB50), an annual research study by global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR), was released today, highlighting the world's best-performing third-party asset management brands. BlackRock retains first place for a second successive year; however its lead was cut and this year saw the further ascendance of relatively recent entrants into the broader FB50 list. BlackRock's prominence is not merely a reflection of scale but
About this update from Broadridge Financial Solutions, Inc.
[{"type":"text","content":"Top three attributes U.S. fund selectors value in partnering with asset managers: 'Solidity', 'Client-oriented thinking', and 'Appealing investment strategy' ","length":181,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, March 31, 2026 /PRNewswire/ -- The latest edition of Broadridge's Fund Brand 50 (FB50), an annual research study by global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR), was released today, highlighting the world's best-performing third-party asset management brands. BlackRock retains first place for a second successive year; however its lead was cut and this year saw the further ascendance of relatively recent entrants into the broader FB50 list. BlackRock's prominence is not merely a reflection of scale but also of its sophisticated alignment between product innovation and brand trust that continues to resonate with professional fund buyers.","length":689,"tagName":"p"},{"type":"text","content":""While solidity and client-oriented thinking are still high priorities, our inquiries into brand perception uncovered that fund gatekeepers—such as wealth management 'home office' teams and investment committees—also strongly prioritize investment team stability," said Jeff Tjornehoj, Broadridge's US Senior Director of Fund Insights. "In their eyes, it serves as a proxy for the repeatability of performance and the mitigation of transition risk."","length":481,"tagName":"p"},{"type":"text","content":"Fund Brand 50 is powered by insights from Broadridge's Global Fund Buyer Focus Intelligence — a comprehensive, continuously updated intelligence and analytics dataset capturing fund selector preferences, behaviors, and market trends across global markets. FB50 measures and ranks asset managers' relative brand attractiveness based on fund selector perceptions: considering 10 brand attributes to reveal the top U.S. and global brands. Broadridge also issues FB50 reports on brand leaders in Europe and APAC. This is the latest study from Broadridge's Data and Analytics business and highlights the depth and breadth of the firm's global market insights.","length":670,"tagName":"p"},{"type":"text","content":"Top-10 U.S. Asset Management Brands","length":35,"tagName":"p"},{"type":"table","headerItems":[],"items":[{"val...