Business
AWAKE Chocolate, Leading Functional Chocolate Brand, Lands $8 Million CAD Investment
AWAKE Chocolate, the maker of delicious, functional, caffeinated chocolate bites and bars, today announced the successful close of an $8 million CAD investment round. The funding comprises a significant contribution of $5 million CAD from Btomorrow Ventures (BTV), the corporate venturing arm of British American Tobacco (BAT), and an additional $3 million CAD from the BDC Capital (BDC). This latest investment brings AWAKE Chocolate's total funding to date to an impressive $15.5 million CAD, under
About this update from British American Tobacco P.l.c.
[{"type":"text","content":"The Company Now Sets Out to Fuel Accelerated Growth and Market Expansion","length":72,"tagName":"p"},{"type":"text","content":"MISSISSAUGA, Ontario, July 17, 2025 /PRNewswire/ -- AWAKE Chocolate, the maker of delicious, functional, caffeinated chocolate bites and bars, today announced the successful close of an $8 million CAD investment round. The funding comprises a significant contribution of $5 million CAD from Btomorrow Ventures (BTV), the corporate venturing arm of British American Tobacco (BAT), and an additional $3 million CAD from the BDC Capital (BDC). This latest investment brings AWAKE Chocolate's total funding to date to an impressive $15.5 million CAD, underscoring strong investor confidence in the brand's rapid growth and innovative product offerings.","length":661,"tagName":"p"},{"type":"text","content":"AWAKE offers delicious, functional bites and bars crafted with Fairtrade chocolate and caffeine, offering a perfect boost without the need for coffee or energy drinks. AWAKE has experienced a remarkable trajectory, growing more than 10x since its inception and approaching $30 million in sales this year. The brand's chocolate is now available in more than 3,000 locations across Canada, including major retailers like Shoppers Drug Mart, Loblaws, Bulk Barn, Shell, and Costco. In the United States, AWAKE is sold in 15,000 food service and vending locations, with a growing presence in retailers such as The Fresh Market, Meijer, and Big Y.","length":645,"tagName":"p"},{"type":"text","content":""We are thrilled to close this latest funding round with the continued support of Btomorrow Ventures and a new partnership with BDC," said Adam Deremo, CEO and Founder of AWAKE Chocolate. "This investment is a testament to the incredible growth we've achieved and the strong demand for our functional and delicious chocolates. With this infusion, we're focused on further scaling our operations, innovating our product line, and reaching even more consumers across North America."","length":508,"tagName":"p"},{"type":"text","content":"The new capital will be strategically deployed to support key initiatives designed to position AWAKE for long-term growth and market leadership. A significant portion of the investment will enhance supply chain efficiency through expanded co-manufacturing partn...