Lifestyle
Chili's® Grill & Bar and Spire Motorsports Ride the 'Dente™ Again-te
Chili's® Grill & Bar returns to the track March 1 in Austin, Texas, and it's bringing Ride the 'Dente™ along for more high-speed circuits with Spire Motorsports and driver Carson Hocevar.
About this update from Brinker International, Inc.
[{"type":"text","content":"The restaurant brand continues to shine a spotlight on its iconic Presidente Margarita® through its standout NASCAR presence","length":124,"tagName":"p","attribs":{}},{"type":"text","content":"DALLAS, Feb. 24, 2026 /PRNewswire/ -- Chili's® Grill & Bar returns to the track March 1 in Austin, Texas, and it's bringing Ride the 'Dente™ along for more high-speed circuits with Spire Motorsports and driver Carson Hocevar.","length":241,"tagName":"p"},{"type":"text","content":"Chili's sells more margaritas than any restaurant brand in the U.S., nearly 30 million in 2025 alone, and the iconic Presidente, or 'Dente, is one of the most popular. A menu staple since 1994, the 'Dente features reposado tequila, brandy, orange liqueur and is served alongside its famous blue shaker, giving guests the opportunity to pour seemingly endless margaritas.","length":382,"tagName":"p"},{"type":"text","content":"And the 'Dente isn't just a delicious margarita; it's now become the rallying cry for Hocevar's fans.","length":117,"tagName":"p"},{"type":"text","content":"Appearing on Hocevar's No. 77 Chevrolet ZL1 in 2025, "Ride the 'Dente" is how Chili's re-introduced the Presidente to the racing crowd, launching the brand's first country music video before bringing its mechanical marg shaker ride to the Boulevard in the infield at Talladega Superspeedway. The off-track pieces accompanied one of the season's fan-favorite car and firesuit designs. The car featured western flourishes and a custom Ride the 'Dente logo, while the firesuit turned heads with a personalized Texas-sized belt buckle detail, faux denim jeans and a western, button-down motif.","length":623,"tagName":"p"},{"type":"text","content":""We love how fans have taken the campaign and made it a rallying cry for hard racing or a way to say they're headed to Chili's for margs and Triple Dippers," said Chili's Director of Media, Tim Forman. "This year, we're making a few updates, starting with an intimidating black-and-white design and black suit, to reflect the mentality Carson brings to the track and give fans another reason to yell or post 'Ride the Dente'."","length":470,"tagName":"p"},{"type":"text","content":"This newest 'Dente car design is a classic black, white and ...