Sports
Chili's® Grill & Bar and Spire Motorsports Bring Iconic Throwback to Alumni Weekend
Chili's® Grill & Bar and Spire Motorsports are building on the Ride the 'Dente…Again'te campaign, turning back the clock for Alumni Weekend at Darlington Raceway by introducing the Chili's Marg Machine, a No. 77 Chevrolet Camaro ZL1 design for driver Carson Hocevar that will transport race fans back more than four decades.
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[{"type":"text","content":"Carson Hocevar will commemorate Dale Earnhardt's 1981 paint scheme at Darlington Raceway with the introduction of the Chili's Marg Machine ","length":146,"tagName":"p","attribs":{}},{"type":"text","content":"DALLAS, March 16, 2026 /PRNewswire/ -- Chili's® Grill & Bar and Spire Motorsports are building on the Ride the 'Dente…Again'te campaign, turning back the clock for Alumni Weekend at Darlington Raceway by introducing the Chili's Marg Machine, a No. 77 Chevrolet Camaro ZL1 design for driver Carson Hocevar that will transport race fans back more than four decades.","length":383,"tagName":"p"},{"type":"image","alt":"Chili’s Grill & Bar and Spire Motorsports are building on the Ride the ‘Dente…Again’te campaign, turning back the clock for Alumni Weekend at Darlington Raceway by introducing the Chili’s Marg Machine, a No. 77 Chevrolet Camaro ZL1 design for driver Carson Hocevar that will transport race fans back more than four decades.","displaySize":"","headline":null,"caption":"Chili’s Grill & Bar and Spire Motorsports are building on the Ride the ‘Dente…Again’te campaign, turning back the clock for Alumni Weekend at Darlington Raceway by introducing the Chili’s Marg Machine, a No. 77 Chevrolet Camaro ZL1 design for driver Carson Hocevar that will transport race fans back more than four decades.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":313,"url":"https://media.zenfs.com/en/prnewswire.com/bac12ae2f94f54bf758f0d18b7bf721c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/OzlA8WIk6ejK5J4Z.62dRg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU1MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bac12ae2f94f54bf758f0d18b7bf721c","width":400,"height":313}},"href":"https://mma.prnewswire.com/media/2934879/Chilis_Spire_Throwback_Hero_KV.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Last year, we noticed the chatter comparing Carson's driving style to a young Dale Earnhardt, and it's only grown louder as big names in the sport make the comparison," said Chili's Director of Media Tim Forman. "Given the discussion, we wanted to honor Dale's legacy, using his 1981 paint scheme as the inspiration for what we're calling the Marg Machine. Spire and Carson were all in, a...