Lifestyle
Chili's® Turns Its Margarita of The Month Fandom into an Official Club
Just in time for National Margarita Day on Feb. 22, Chili's® Grill & Bar is turning its wildly popular Margarita of the Month program into an official club inspired by super fans. The Margarita of the Month Club builds on Chili's margarita expertise, fueled by a fandom that helped the brand sell nearly 30 million margaritas in 2025, more than any other restaurant brand in the U.S.
About this update from Brinker International, Inc.
[{"type":"text","content":"The Margarita of the Month Club launches with a limited-edition merch collection and special National Margarita Day promotions on Feb. 22","length":137,"tagName":"p","attribs":{}},{"type":"text","content":"DALLAS, Feb. 11, 2026 /PRNewswire/ -- Just in time for National Margarita Day on Feb. 22, Chili's® Grill & Bar is turning its wildly popular Margarita of the Month program into an official club inspired by super fans. The Margarita of the Month Club builds on Chili's margarita expertise, fueled by a fandom that helped the brand sell nearly 30 million margaritas in 2025, more than any other restaurant brand in the U.S.","length":438,"tagName":"p"},{"type":"text","content":""The Margarita of the Month Club was born when we saw a group of diehards who come in every month to try each new marg," said George Felix, Chili's Chief Marketing Officer. "We decided to give them an official way to show off their fandom complete with merch and a way to keep track of each of the margs they've tried. This isn't an exclusive club – all are welcome!"","length":424,"tagName":"p"},{"type":"text","content":"The Chili's Margarita of the Month program offers a different culturally or seasonally inspired margarita each month for just $6. With the Margarita of the Month Club, guests 21 or older can join for free, track their monthly margaritas, and buy merch that allows them to wear their obsession all year long.","length":311,"tagName":"p"},{"type":"text","content":"To celebrate the launch, Chili's is dropping a line of collectible merch – available to everyone – that comes to life in a group of uniquely Chili's short films, putting the brand's famous red booths in high fashion settings to show off the line's yacht-club aesthetic. The collection includes:","length":310,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Cabana Shirt – Green or Pink ($45): A nautical-inspired thick, short-sleeve button-up with color blocking and Margarita of the Month Club graphics, perfect for keeping you cool while sipping margs at Chili's.","length":227,"tagName":"p"}]},{"val":[{"type":"text","content":"Crewneck ($60): A cozy crewneck for cool nights, late dinners, and nights when there's nowhere to be tomorrow, fe...