Sports
Chili's® Grill and Bar and Spire Motorsports Ride the 'Dente into 2026 with Multi-Year Partnership Renewal
After a year of encouraging NASCAR fans to Ride the 'Dente with a country music video, mechanical margarita shaker ride and headline-grabbing firesuits celebrating the brand's world-famous Presidente Margarita®, Chili's® Grill & Bar and Spire Motorsports are shaking up a multi-year extension that keeps the iconic red pepper on the No. 77 Chevrolet ZL1 driven by rising NASCAR Cup Series star Carson Hocevar.
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[{"type":"text","content":"The fan-favorite restaurant brand and ascending race team expand sponsorship of the No. 77 Chevy ZL1 driven by Carson Hocevar","length":125,"tagName":"p","attribs":{}},{"type":"text","content":"DALLAS, Jan. 13, 2026 /PRNewswire/ -- After a year of encouraging NASCAR fans to Ride the 'Dente with a country music video, mechanical margarita shaker ride and headline-grabbing firesuits celebrating the brand's world-famous Presidente Margarita®, Chili's® Grill & Bar and Spire Motorsports are shaking up a multi-year extension that keeps the iconic red pepper on the No. 77 Chevrolet ZL1 driven by rising NASCAR Cup Series star Carson Hocevar.","length":468,"tagName":"p"},{"id":"xXPuHepg3WU","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/xXPuHepg3WU","width":560,"height":315,"anchorId":"503081ac-207f-5ac7-9e5d-9b77536374d7"},{"type":"text","content":"Chili's makes its 2026 debut in its home state of Texas at the March 1 NASCAR race weekend at Circuit of the Americas, the first of multiple dates on the No. 77.","length":165,"tagName":"p"},{"type":"text","content":""Our partnership with Spire Motorsports continues to grow as we see excitement build at the track and with race fans across the country," said Chili's Director of Media Tim Forman. "We both take our business seriously but are eager to embrace opportunities to have fun and show up in unexpected ways together. Last season, Carson took it to a new level, giving fans an authentic reason to connect with Ride the 'Dente, and we can't wait to continue that push this year."","length":502,"tagName":"p"},{"type":"text","content":""The team at Chili's has really become students of the game," said Hocevar. "I think the Ride the 'Dente look was one of the cleanest and most iconic schemes of the season, and it feels like we're becoming one of the most talked about team and partner relationships in the garage. I'm really excited to build on that in 2026. Every race we were in the Chili's colors, we were really fast, and our plan is to give back to their commitment by getting them a lot of TV time up front, and hopefully, in Victory Lane."","length":558,"tagName":"p"},{"type":"text","content":"Chili's has expanded its racing footprint with Spire Motorsports wit...