Business
Brinker International Promotes George Felix to EVP, Chief Marketing Officer
Brinker International, Inc. (NYSE: EAT) today announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili's® Grill & Bar and Maggiano's Little Italy.®
About this update from Brinker International, Inc.
[{"type":"text","content":"Felix to apply category-leading discipline and marketing vision to both Chili's and Maggiano's","length":102,"tagName":"p","attribs":{}},{"type":"text","content":"DALLAS, March 2, 2026 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili's® Grill & Bar and Maggiano's Little Italy.®","length":310,"tagName":"p"},{"type":"image","alt":"Brinker International, Inc. (NYSE: EAT) announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili's® Grill & Bar and Maggiano's Little Italy.®","displaySize":"","headline":null,"caption":"Brinker International, Inc. (NYSE: EAT) announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili's® Grill & Bar and Maggiano's Little Italy.®","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/7ee278a5d94b21acf9c8b9df0fdba028"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/nyQ_a0H1PPFQY2lXZM2JSg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7ee278a5d94b21acf9c8b9df0fdba028","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2924006/Brinker_George_Felix_EVP_CMO.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Felix joined Brinker in 2022 as Senior Vice President and Chief Marketing Officer of Chili's, with a successful track record of making legacy brands exciting again. His vision, strategy and leadership brought creative and authentic marketing to Chili's that helped return the brand to category leadership in both sales and traffic growth – resulting in Brinker International's market capitalization increasing from $1.3 billion at the start of his tenure to $6.25 billion as of March 2, 2026. He also partnered with Chili's operations to help simplify and improve execution so that food and service at Chili's is as good in the restaurants as it looks in advertising.","length":692,"tagName":"p"},{"type":"text","content":"In his expanded role, Felix will continue...