Business
Brilliant Earth Releases The Capture Collection, World’s Largest Assortment of Planet First Lab Diamonds
Global Leader in Ethically Sourced Fine Jewelry Continues Pioneering New Standards for Sustainable Lab Diamonds SAN FRANCISCO, Aug. 01, 2023 (GLOBE NEWSWIRE)
About this update from Brilliant Earth Group, Inc.
[{"type":"text","content":"Global Leader in Ethically Sourced Fine Jewelry Continues Pioneering New Standards for Sustainable Lab Diamonds\nSAN FRANCISCO, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, digital-first jewelry company and global leader in ethically sourced fine jewelry, today announced the launch of two new planet first lab grown diamond collections. The assortment includes lab diamonds produced with carbon, captured before entering the atmosphere, and manufactured with clean energy. The diamonds are created from atmospheric carbon, using unique sequestration technology to pull the CO2 from the air and transform it, benefiting the environment throughout the process. It also includes lab diamonds that are grown, cut and polished with 100% renewable energy. “We are proud to be the first to offer carbon capture diamonds at scale directly to our customers, while continuing to advance our capabilities in 100% renewable energy,” said Beth Gerstein, CEO and Co-Founder at Brilliant Earth. “We are leading the industry in creating a standard for traceable, sustainable, and responsibly manufactured lab grown diamonds by pushing the boundaries of technology and innovation. The new carbon capture collection is a monumental step forward for Brilliant Earth and we’re proud to lead the industry.” The Capture Collection: The collection is currently comprised of a diamond assortment spanning a wide range of cut and carat. The carbon capture process extracts carbon dioxide from the atmosphere, purifies it, and uses it to grow the diamond crystals, permanently sequestering CO2 in a diamond. Diamonds are grown, cut and polished in facilities that use clean energy, and the facilities for all processes are located in the same region, minimizing transportation emissions and pollution. Brilliant Earth’s manufacturers have been audited to ensure they meet Brilliant Earth’s Supplier Code of Conduct, which includes safe and healthy working conditions for all employees. These carbon capture diamonds can be set in a variety of styles, including bridal pieces and fine jewelry through Brilliant Earth’s “Create Your Own” experience. The Renewable Collection: The collection currently consists of loose lab diamonds made with 100% renewable energy. The renewable energy is generated from wind and ...