Business
Brilliant Earth Expands Retail Fleet to Luxury Mall Locations
Aiming to Reach a Wider Audience by Connecting with Shoppers at Elevated Retail Destinations SAN FRANCISCO, Aug. 31, 2023 (GLOBE NEWSWIRE) -- Brilliant Earth
About this update from Brilliant Earth Group, Inc.
[{"type":"text","content":"Aiming to Reach a Wider Audience by Connecting with Shoppers at Elevated Retail Destinations\nSAN FRANCISCO, Aug. 31, 2023 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, global leader in ethically sourced fine jewelry, today announced the opening of three new showrooms inside luxury malls: Roosevelt Field in New York, King of Prussia in Pennsylvania, and Roseville Galleria in California. The new showrooms will offer a wide assortment of fine jewelry and bridal styles available for same-day purchase, convenient personalization of made-to-order pieces, and one-on-one appointments with jewelry specialists. “We are thrilled to open three new showrooms in premier mall locations nationwide,” said Kathryn Money, SVP of Merchandising and Retail Expansion. “Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.” The new indoor mall showrooms are bright and spacious, featuring dedicated appointment areas and welcoming lounges where customers can explore products, including new collections and signature pieces. During appointments, Brilliant Earth’s expert jewelry specialists curate styles, determined by the customer’s pre-selected preferences, providing clients with a highly personalized shopping experience. The new format also encourages walk-in customers to enjoy the high-touch personalized appointment experiences. Brilliant Earth’s newest engagement ring collection features twelve distinctively designed styles preset with lab grown diamond center stones and will be available on-site for customers looking to make immediate purchases. Customers can also shop on-trend fine jewelry styles, such as Zodiac pendants, nameplate necklaces and bold gemstone rings all available on-site. The in-store experience is supported by Brilliant Earth’s innovative online features, including design-your-own ring, product visualization, and ring-stacking options. Brilliant Earth continues to optimize the customer experience, however they prefer to shop, whether in-person or online. Furthering the Brand’s commitment to...