Business
Homethrive Expands Reach Through Partnership with Bright Horizons, Bringing Expert Caregiving Support to Working Families
Homethrive, the leading family caregiving support platform, today announced a partnership with Bright Horizons Family Solutions Inc. (NYSE: BFAM) to power its new Care Advising solution, enabling employers to support the entire caregiving journey through a single platform and unified employee experience.
About this update from Bright Horizons Family Solutions Inc.
[{"type":"text","content":"NORTHBROOK, Ill., May 13, 2026 /PRNewswire/ -- Homethrive, the leading family caregiving support platform, today announced a partnership with Bright Horizons Family Solutions Inc. (NYSE: BFAM) to power its new Care Advising solution, enabling employers to support the entire caregiving journey through a single platform and unified employee experience.","length":357,"tagName":"p"},{"type":"image","alt":"Homethrive's Logo (PRNewsfoto/Homethrive)","displaySize":"","headline":null,"caption":"Homethrive's Logo (PRNewsfoto/Homethrive)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":47,"url":"https://media.zenfs.com/en/prnewswire.com/ab4eabba1fdc3dbd34bb2d31aec6a61e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/JzyLcUVkLo4.T_cNmY1fzQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTgzO2NmPXdlYnA-/https://media.zenfs.com/en/prnewswire.com/ab4eabba1fdc3dbd34bb2d31aec6a61e","width":400,"height":47},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/HEUbMTHppeH0t5TAicVQjQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTc1O2NmPXdlYnA-/https://media.zenfs.com/en/prnewswire.com/ab4eabba1fdc3dbd34bb2d31aec6a61e","width":400,"height":47}},"href":"https://mma.prnewswire.com/media/2978654/5967427/Homethrive_Logo_Full_Color__1_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As caregiving becomes the #2 reason employees leave the workforce, organizations are under immense pressure to provide more than just traditional perks and offer trusted solutions to their employees. However, HR leaders often lack the capacity to manage a myriad of fragmented, standalone vendors. Bright Horizons Care Advising supports families across a range of complex needs, including helping aging adults remain safely at home, navigating healthcare systems like Medicare, supporting neurodiverse individuals, and guiding families through end-of-life planning and loss.","length":574,"tagName":"p"},{"type":"text","content":""Many working families today are navigating deeply personal and often complex caregiving challenges, and employers are looking for a more streamlined way to connect their employees to meaningful support," said Phil Barr, Chief Development Officer at Bright Horizons. "In partnership with Homethrive and their deep expertise in senior care and neurodiversity, Care Advising gives organization...