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Major Beauty Supply Distributor Launches HawkSearch to Power Product Discovery
AI-Powered Search Improves Customer Experience and Streamlines eCommerce Operations WOBURN, MASSACHUSETTS / ACCESS Newswire / March 20, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that ...
About this update from Bridgeline Digital, Inc.
[{"type":"text","content":"AI-Powered Search Improves Customer Experience and Streamlines eCommerce Operations ","length":93,"tagName":"p"},{"type":"text","content":"WOBURN, MASSACHUSETTS / ACCESS Newswire / March 20, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major beauty supply distributor has launched its HawkSearch product on its eCommerce site to optimize product discovery and customer engagement with AI-driven search.","length":326,"tagName":"p"},{"type":"text","content":"With a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision. HawkSearch now powers the AI-driven search experience, enabling customers to find products by brand, product type, or specialty use while seamlessly handling product variations, bundle offers, and inventory updates.","length":438,"tagName":"p"},{"type":"text","content":"For example, a customer searching for ‘curling iron' instantly sees relevant suggestions like ‘Hot Tools 24K Gold Extended Barrel Curling Iron - 1-1/4' or ‘Tapered Curling Wand - Extended Barrel.' HawkSearch's intelligent auto-complete and faceted navigation allow users to refine results by brand, barrel size, or heat settings, ensuring they find the perfect styling tool quickly. Additionally, synonym recognition ensures that a search for "hair gel" returns options like ‘Fantasia Conditioning Braiding Gel 16 oz.' even if the exact search term is not in the product title.","length":607,"tagName":"p"},{"type":"text","content":""This launch highlights how HawkSearch adapts to the unique challenges of different industries," said Ari Kahn, CEO of Bridgeline. "From technical specifications in B2B markets to trend-driven retail environments, HawkSearch delivers the intelligence and flexibility businesses need to thrive."","length":314,"tagName":"p"},{"type":"text","content":"About Bridgeline","length":16,"tagName":"p"},{"type":"text","content":"Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.","length":153,"tagName":"p"},{"type":"text","content":"Contact:","length":8,"tagName":"p...