Business
BRERA HOLDINGS PLANS TO ACQUIRE EUROPEAN FIRST-DIVISION FOOTBALL TEAM AKADEMIJA PANDEV
North Macedonian club to be re-branded as “BRERA” advanced to qualifier matches of UEFA in 2021 with potential competition prizes from $3 million to $15
About this update from Brera Holdings Plc
[{"type":"text","content":"North Macedonian club to be re-branded as “BRERA” advanced to qualifier matches of UEFA in 2021 with potential competition prizes from $3 million to $15 million\nDUBLIN, MILAN and STRUMICA, NORTH MACEDONIA, Feb. 15, 2023 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera Holdings” or the “Company” Nasdaq: BREA) today announced its first planned acquisition with the signing of a Letter of Intent (the “LOI”) to acquire the European first division football team Fudbalski Klub Akademija Pandev (“Akademija Pandev”) in North Macedonia, a country which has the right to participate in the three major UEFA competitions. “This is an example of Brera Holdings implementing its international strategy to simultaneously pursue expansion and licensing of the Brera FC brand in Eastern Europe,” said BREA CEO, Sergio Scalpelli, who continued, “through the Akademija Pandev acquisition and Brera renaming we intend to enhance the team’s performance, and ideally prepare players for the professional transfer market and obtain prizes related to participation rights in UEFA.” In 2021 Akademija Pandev advanced to qualifier matches of UEFA which featured competition prizes from $3 million to $15 million. Goran Pandev, the founder and owner of Akademija Pandev, is an independent member of the Board of Directors of Brera Holdings who had a storied career as football player for Inter Milan, and in 2021 he became the first Macedonian to score 100 goals in one of the top five European football leagues. In August 2022 Brera Holdings’ subsidiary Brera Milano srl entered into a Sponsorship Agreement with Akademija Pandev that allowed the Company to provide consulting and other football-related services to the team, while receiving visibility, brand awareness and communications exposure in Macedonia for the Brera FC brand. “We are extremely pleased to continue working with Goran Pandev and the club he founded in 2010, and bring the Brera FC brand legacy to Macedonia,” said Alessandro Aleotti, Chief Strategy Officer for Brera Holdings and founder of Brera FC in Milan over twenty years ago. “We believe these top-division clubs in smaller countries have lower operational costs, with a significant savings of resources otherwise required to access the large cash prizes and linked investments,” Aleotti concluded. “We think that following Brera’s acquisition of Akademija Pand...