Business
Brera Holdings partners with 7 Sport Agency for international sponsorship deals
Major focus on Southeast Asia to combine the innovative Brera business model with original commercial initiatives for Brera’s global portfolio of emerging
About this update from Brera Holdings Plc
[{"type":"text","content":"Major focus on Southeast Asia to combine the innovative Brera business model with original commercial initiatives for Brera’s global portfolio of emerging sports clubs\nNEW YORK, DUBLIN and MILAN, May 10, 2023 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera” or the “Company”, Nasdaq: BREA) announced that it has signed a partnership agreement with 7 Sport Agency, an international consultancy focused on sports marketing, designed to create international sponsorships. Through this agreement, 7 Sport Agency will become the Company's commercial consultant and will actively support the sponsorship marketing of Brera’s global portfolio of emerging sports clubs. The partnership’s goal will be to connect Brera FC and sponsors through the creation of global opportunities. There will be a particular focus on bringing Brera’s well-recognized “Made In Italy” brand to Southeast Asia, in order to combine the innovative Brera business model with original commercial initiatives and ideas, including Brera FC’s social impact football brand. The sponsorship methods and the proposals aimed at international companies will have at their core the iconic “Brera” brand, due to a significantly growing reputation following the recent listing of Brera on Nasdaq, and as evidenced by a February 2023 SWG survey recognizing Brera FC as “The Third Team of Milan” once again, only behind the billion-dollar-plus clubs AC Milan and Inter Milan. “The connection between brand and club is a key step in any sponsorship project, and sport, especially football, must transmit positive values as it has an important social role that can be enhanced through sponsors and partners,” said Brera Founder and Chief Strategy Officer Alessandro Aleotti. “This connection is key in minor leagues where the chances of highlighting a team's identity is greater in this less-crowded space,” Aleotti continued. “We are enthusiastic and ready to give our best for this new partnership with Brera: we joined this project convinced of the potential of the Brera FC legacy,” said Alessandro Lo Presti, CEO of 7 Sport Agency. “We share a common vision that we want to pursue together, not only through the sales of sponsorship packages, but above all through a project that aims to attract partners and sponsors with a strong sense of identification with the positive values of sport,” concluded Lo Presti. ...