Business
BRERA HOLDINGS COMPLETES ACQUISITION OF EUROPEAN FIRST-DIVISION FOOTBALL TEAM AKADEMIJA PANDEV
North Macedonian club to be re-branded as “BRERA” advanced to qualifier matches of UEFA in 2022 with potential competition prizes from $250,000 to $15 million
About this update from Brera Holdings Plc
[{"type":"text","content":"North Macedonian club to be re-branded as “BRERA” advanced to qualifier matches of UEFA in 2022 with potential competition prizes from $250,000 to $15 million\n Legendary Macedonian and former Inter Milan soccer player Goran Pandev (left), along with Brera Holdings CEO Sergio Scalpelli (right), sign the acquisition agreement. DUBLIN, MILAN and STRUMICA, NORTH MACEDONIA, May 08, 2023 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera Holdings” or the “Company”, Nasdaq: BREA) today announced it has completed its acquisition of the European first division football team Fudbalski Klub Akademija Pandev (“Akademija Pandev”) in North Macedonia, a country which has the right to participate in two major UEFA competitions. “This is an example of Brera Holdings implementing its international strategy to simultaneously pursue expansion and licensing of the Brera FC brand in Eastern Europe,” said BREA CEO Sergio Scalpelli, who continued, “through the Akademija Pandev acquisition and Brera renaming we intend to enhance the team’s performance, and ideally prepare players for the professional transfer market and obtain prizes related to participation rights in UEFA.” In 2022, Akademija Pandev participated in qualifier matches of UEFA Conference League, the initial tier of the three UEFA competitions, that feature competition prizes from $250,000 to $15 million. Goran Pandev, the founder of Akademija Pandev, is an independent member of the Board of Directors of Brera Holdings who had a storied career as football player for Inter Milan, and in 2021 he became the first Macedonian to score 100 goals in one of the top five European football leagues. In August 2022, Brera Holdings’ subsidiary Brera Milano srl entered into a Sponsorship Agreement with Akademija Pandev that allowed the Company to provide consulting and other football-related services to the team, while receiving visibility, brand awareness and communications exposure in Macedonia for the Brera FC brand. A Letter of Intent for the acquisition was signed between the parties in February 2023. “We are extremely pleased to continue working with Goran Pandev and the club he founded in 2010, and bring the Brera FC brand legacy to Macedonia,” said Alessandro Aleotti, Chief Strategy Officer for Brera Holdings and founder of Brera FC in Milan over twenty years ago. “We believe these top-division clu...