Business
Brera Holdings Announces Sponsorship Deal With Playaz4Playaz for its North Macedonian First Division Football Club Brera Strumica
Brera’s multisport social network will collaborate to enhance fan engagement DUBLIN and MILAN, July 17, 2023 (GLOBE NEWSWIRE) -- Brera Holdings PLC ("Brera
About this update from Brera Holdings Plc
[{"type":"text","content":"Brera’s multisport social network will collaborate to enhance fan engagement\nDUBLIN and MILAN, July 17, 2023 (GLOBE NEWSWIRE) -- Brera Holdings PLC (\"Brera Holdings\" or the \"Company\") (Nasdaq: BREA) announced that its North Macedonian First Division football club, Brera Strumica, closed a sponsorship deal with Playaz4Playaz (“P4P”), a social network platform dedicated to sports and connecting athletes and clubs around the world. The agreement was initiated by 7 Sport Agency and will be operational for the 2023-24 season. This represents Brera Strumica’s first international sponsorship deal since it was acquired by Brera Holdings. Playaz4Playaz’s logo will be displayed on Brera Strumica jersey’s sleeve. “The partnership aims to develop fan engagement and interaction with the club and its athletes, and to enhance Brera Holdings’ ‘Powered by Brera’ model. Both Brera Holdings and Playaz4Playaz have an international vision and a multisport approach. For this reason, the partnership could be extended to other Brera Holdings clubs, even in sports other than football,” said Brera Holdings CEO, Pierre Galoppi. Through chats, photo diaries and live streaming on Playaz4Playaz, athletes are granting behind the scenes access into their personal lives, workout sessions, daily activities, motivational practices, their health and wellness regimen and much more. All Brera Strumica First Team players, their coach as well as Chairman, Goran Pandev, will have their profile on P4P and will give their followers constant updates about their activities. In addition, some of the club’s merchandise will be uploaded for sale on P4P’s digital store. ABOUT BRERA HOLDINGS PLCBrera Holdings PLC (Nasdaq: BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs with increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football- and sports-related consulting services. The Company seeks to build on the legacy and brand of Brera FC, the first football club that was acquired by the Company in 2022. Brera FC, known as “The Third Team of Milan,” is an amateur football association which has been building an alternative football legacy since its founding in 2000. In March 2023, the Company expanded to Africa with t...