Business
Braze Unveils Powerful New Features to Supercharge Creativity and Help Marketers Build Personalized, Real-time Experiences Across Channels
Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical
About this update from Braze, Inc.
[{"type":"text","content":"\nEnhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead\n\n\nNew features for interactive messaging, including WhatsApp Commerce, Flows, and Carousels, let marketers build dynamic, cross-channel campaigns\n\n\nEmail onboarding enhancements empower marketers to automatically ramp and scale their programs without risking deliverability\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled a series of powerful, new platform enhancements today at Forge 2025, its annual customer conference, to help marketers create personalized and interactive experiences quickly, autonomously, and at scale. From Zero-copy Canvas Triggers to WhatsApp Commerce, Flows and Carousels to enhancements to RCS for Business, these new features empower marketers to launch dynamic, cross-channel campaigns with less friction, greater scale, and higher impact.\n\n\nThe industry is at a crossroads. While consumers increasingly expect personalized, real-time experiences, many marketers are still held back by fragmented tools and siloed data. As a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the third consecutive year, Braze is focused on helping brands navigate this challenge. These latest enhancements are designed to directly address this gap, giving brands the power to activate zero-copy data, personalize messages with advanced eCommerce attributes, and create richer interactive experiences in channels like the WhatsApp Business Platform—all from a single solution. These enhancements are central components of the broader vision from Braze to empower marketers with a single, AI-powered platform, to become a powerful companion to customers' journeys.\n\n\n“Marketers shouldn't need a computer science degree to build great campaigns or lasting customer relationships,” said Kevin Wang, Chief Product Officer at Braze. “Marketing in the age of AI has evolved from a creative discipline into a sophisticated technical challenge that demands precision at scale. With this new set of features, we’ve taken care of the complexity, removing barriers that have held marketers back for years and putting their creativity and connection back at t...