Business
Braze Rewrites the Rules of Customer Engagement with Newest BrazeAI™ Products
BrazeAI Decisioning Studio™ puts AI agents to work, delivering a new level of personalization and orchestration to drive measurable business results Custom
About this update from Braze, Inc.
[{"type":"text","content":"\nBrazeAI Decisioning Studio™ puts AI agents to work, delivering a new level of personalization and orchestration to drive measurable business results\n\n\nCustom and pre-built agents elevate marketers and boost creativity with BrazeAI Agent Console™\n\n\nNew suite of AI tools, including the BrazeAI Operator™, and integrations with Snowflake Cortex AI provides generative and agentic capabilities that help marketers assist, create, and build seamlessly\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, is redefining customer engagement with the release of breakthrough BrazeAI™ products announced today at its annual conference, Forge 2025. BrazeAI™ equips marketers with intelligent models, agents, and operators that empower them to deliver smarter, faster, and more relevant engagement at scale. By enabling customers to bring their own AI agents into their data and customer journeys, and assign AI decisioning models to their most valuable use cases, Braze gives marketers the flexibility to orchestrate personalized, high-impact experiences through composable intelligence. The new Braze AI—including BrazeAI Decisioning Studio™, BrazeAI Operator™, and BrazeAI Agent Console™—puts intelligent agents to work, enabling marketers to personalize every customer interaction, generate and build seamlessly, and unlock new levels of creativity to drive measurable business results.\n\n\nJust as mobile and cloud transformed the last two decades of business, the rise of generative AI and reinforcement learning is now reshaping how marketers work and how customers engage. Braze envisions marketers evolving from campaign tacticians to strategic conductors, directing autonomous agents and decisioning systems that anticipate, optimize, and deliver compelling experiences at every touchpoint for maximum business impact. Recently named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the third consecutive year, Braze is embracing this next era of marketing with agentic AI, empowering marketers to turn data into action, imagination into reality, and every interaction into deeper customer loyalty.\n\n\n“From the very beginning, our vision has been to transform customer engagement in close partnership with the world’s most creative and a...