Business
Braze Launches New Shopify Partnership and eCommerce Features
New capabilities and Shopify integration enable brands to more quickly and easily build great customer experiences with Braze NEW YORK--(BUSINESS WIRE)--
About this update from Braze, Inc.
[{"type":"text","content":"\nNew capabilities and Shopify integration enable brands to more quickly and easily build great customer experiences with Braze\n\n NEW YORK--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced a new strategic partnership and integration with Shopify, along with new features and templates to personalize shopper engagement. These capabilities offer enhanced real-time insights into individual preferences during the shopping journeys that help eCommerce marketers quickly create the campaigns that power their daily operations—allowing them to focus more on crafting experiences that build lasting relationships with their shoppers.\n\nThe Braze Customer Engagement Platform provides a real-time, flexible cross-channel solution for brands of all sizes, industries, and geographies. Brands can leverage features such as the Braze Data Platform, BrazeAI™, and native cross-channel capabilities to unify customer insights and create highly relevant, memorable experiences. Brands in retail, consumer packaged goods, and more, such as e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock already use Braze as a part of their eCommerce journeys.\n\nAt e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better,” said Brigitte Baron, Senior Director, Global CRM & Customer Growth at e.l.f. Cosmetics. “It’s not just about reaching them, it’s about delivering value in ways that feel relevant and welcome. With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring every interaction is meaningful rather than just another message.\"\n\nEasily Activate Real-Time eCommerce Insights with Braze and Shopify\n\nThe new Braze and Shopify strategic partnership enables enterprise brands to create seamless, personalized customer journeys by combining Shopify’s eCommerce capabilities with Braze’s real-time engagement platform —supporting higher conversions, retention, and lifetime value. With the enhanced Shopify integration, eCommerce brands can onboard quickly to support bi-directional flow of commerce insights, enhance identity management, and enable personalized shopping experiences using visitor data and product metafields from Shopify. (Q1 2025)\n\n“At Shopify, we are committed to mak...