Business
Braze Introduces New Data Integration Innovations to Help Brands Create Personalized, Cross-Channel Campaigns Faster
New features and partnerships help streamline data integration and reduce data complexities to break down silos between marketing and technical teams NEW
About this update from Braze, Inc.
[{"type":"text","content":"\nNew features and partnerships help streamline data integration and reduce data complexities to break down silos between marketing and technical teams\n\n\n NEW YORK--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, unveiled today new and enhanced data features, partnerships, and functionality to help brands streamline data integration and reduce time-to-value. Leveraging these advancements, brands will be able to easily access and activate valuable first-party data quickly to power personalized customer engagement strategies that can drive loyalty, retention, and revenue. In addition, Braze announced the expansion of its Cloud Data Ingestion offering integrations with Amazon Redshift from Amazon Web Services (AWS), Databricks’ Lakehouse Platform, and Google BigQuery, making it easier for marketers to directly access data in Braze.\n\n\nToday’s brands are shifting their stance on amassing vast data quantities and instead are prioritizing how to more effectively collect and activate high-quality, valuable first-party data to engage and retain consumers. Despite collecting valuable customer data, internal data silos pose challenges for technical teams, making it difficult to provide relevant data to empower marketing teams. At the same time, 71% of consumers anticipate personalized interactions, and businesses need more streamlined processes to collect, integrate, and activate customer and product data across diverse systems to meet these expectations. With Braze, brands have a more cohesive solution that streamlines data integration, enhances flexibility, and bolsters the ability to deliver tailored customer experiences.\n\n\nNew data products and features announced include:\n\n\n\nDrive Efficiency with Data Transformation for Custom Data Integration(s): The Data Transformation feature empowers brands to increase efficiencies by integrating with other marketing, operations, and technology investments, allowing technical teams more time to innovate on their products and solutions. This distinct capability enables brands to customize webhook integrations from within the Braze platform and map user data from external software tools into Braze. Enabled by an intuitive user interface, this feature is designed to enhance data fl...