Business
Braze for Commerce Empowers Retailers to Create Dynamic Engagements Powered by First-Party Data
New product Braze Catalogs help marketers build more personalized campaigns NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the comprehensive customer
About this update from Braze, Inc.
[{"type":"text","content":"\nNew product Braze Catalogs help marketers build more personalized campaigns\n\n NEW YORK--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced a series of new products and enhancements called Braze for Commerce, aimed at allowing retail and eCommerce marketers to increase sales through highly personalized campaigns driven by first-party data.\n\nToday, retailers face the acceleration of hybrid shopping behaviors, heightened customer expectations, and a privacy-driven shift towards first-party data. Recent Braze research found that 90% of retail and eCommerce brands expect to increase marketing budgets partially in response to third-party cookie deprecation and recent privacy-related changes, such as iOS 15 which allows users to have more control over what information reaches them. While this presents a big challenge, it also provides brands with an opportunity to rethink what data matters. In the absence of third-party data, marketers need to continuously experiment to uncover deep customer preferences and deliver personalized, relevant experiences across all consumer touchpoints and channels.\n\nEnabling retailers to face market challenges through dynamic personalization\nAs part of Braze for Commerce, Braze is unveiling a new product and significant enhancements to others, all aimed at helping marketers create impactful, personalized campaigns faster than ever.\n\nWith Braze for Commerce, marketers can:\n\n\nPersonalize meaningful experiences: As consumer expectations for personalization continue to reach new heights, marketers can tap into the new Braze Catalogs to seamlessly infuse product data into cross-channel messages for greater personalization. With Braze Catalog, marketers can streamline message personalization by seamlessly infusing product data into messages across any campaign on any channel. Beautifully branded recommendations can be quickly built from catalog data reused across multiple campaigns using our new Braze Content Blocks for Drag and Drop Editor. This allows brands to quickly pair individual shoppers with the most relevant products, offers, and updates with a no code approach. Lastly, Braze Surveys allows retailers to collect zero-party data on shopper preferences to inform campaign ...