Business
Braze Announces Suite of Products Designed to Increase Productivity and Help Brands Build Customer Relationships At Scale
New and enhanced products can help marketers drive efficiency by boosting team collaboration and creativity to increase ROI NEW YORK--(BUSINESS WIRE)-- Braze
About this update from Braze, Inc.
[{"type":"text","content":"\nNew and enhanced products can help marketers drive efficiency by boosting team collaboration and creativity to increase ROI\n\n\n NEW YORK--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced the launch of a new suite of productivity features designed to enable marketers to quickly unlock greater efficiency at scale with fewer resources. New features and product enhancements will allow brands to sync audiences across additional social and online advertising platforms, easily customize messages across channels, streamline review and approval processes, and engage with consumers in more personalized ways that can drive stronger campaign performance in less time and at lower cost.\n\n\n\"Marketing professionals are facing a dynamic environment with increasing customer acquisition costs, a shifting data ecosystem, and leaps in technology due to Artificial Intelligence,\" said Kevin Wang, Chief Product Officer for Braze. \"Marketers need solutions that allow them to experiment faster to optimize how they reach, engage, and convert customers across owned and paid channels in order to drive business outcomes. These productivity features supercharge Braze, enabling brands to more easily create seamless and personalized experiences that customers expect across channels.”\n\n\nNew Braze Audience Sync Partners Enable Brands to Drive Revenue on New Channels\nBraze Audience Sync allows marketing teams to reduce paid media waste and enhance their advertising ROI by dynamically including or excluding audiences from paid ad campaigns. With immediate access to three new Braze Audience Sync partners – TikTok, Snapchat, and Pinterest – brands can target customers with relevant ads and suppress ads once a customer converts, broadening their reach and ultimately leading to higher conversions and greater ROI.\n\n\n“Now more than ever, team collaboration is necessary to achieve our goals. Using Braze, our teams have been able to work more efficiently and collaboratively, ensuring we can deliver on our objectives with greater speed and agility,” said Ivy Wu, Vice President of Global Growth for ClassPass. “Specifically leveraging Braze Audience Sync, we’ve saved about two hours per month per channel just through automation. These ne...