Business
Braze Achieves the New AWS Advertising and Marketing Technology Competency
Customer engagement leader deepens its relationship with AWS to enable high-performing and efficient cloud infrastructure for advertisers and marketers NEW
About this update from Braze, Inc.
[{"type":"text","content":"\nCustomer engagement leader deepens its relationship with AWS to enable high-performing and efficient cloud infrastructure for advertisers and marketers\n\n\n NEW YORK--(BUSINESS WIRE)--\nBraze (Nasdaq: BRZE), a customer engagement platform that powers interactions between consumers and the brands they love, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Braze for its expertise in providing brands with customer engagement tools and strategies that empower marketers to reinvent workloads with solutions and services that offer enhanced cross-channel customer engagement experiences at scale.\n\n\nAs advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.\n\n\nAchieving the AWS Advertising and Marketing Technology Competency differentiates Braze in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the marketing industry.\n\n\n“Braze is proud to achieve the AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category,” said Matt McRoberts, SVP of Global Alliances of Braze. “As consumers increasingly expect personalized and meaningful cross-channel experiences, brands must have the necessary tools and strategies in place to build strong loyalty and retention. Our team is dedicated to helping brands create stronger, meaningful relationships with customers that drive business outcomes by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”\n\n\nAWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency...