Business
Video marketing campaign for All Nippon Airways
Video marketing campaign for All Nippon Airways.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n \nRNS Number : 2542T Brave Bison Group PLC 11 October 2017 \n\nRNS Reach\n \n \nBrave Bison produces first multi-influencer video marketing campaign \nfor All Nippon Airways (ANA)\n \n \nLondon, October 11th, 2017: Brave Bison, the independent digital media and social video broadcaster, has won a competitive tender to develop, create and produce All Nippon Airways' first multi-influencer video marketing campaign.\n \nFocusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.\n \nAt the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their amazing experience.\n \nThe campaign provided the perfect opportunity to showcase ANA's extensive domestic network and highlight the benefits of flying with this premium Japanese airline.\n \nMasaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: \"Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development of a campaign that hits all our objectives. The result is an impactful campaign that we're incredibly proud of.\"\n \nDavid Nicholls, General Manager for APAC at Brave Bison commented: \"ANA's Journey By Design is a great example of a campaign that plays to our core strengths - the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content.\"\n \nThe creative process and project management was led by Debbie Lin, Brand Solutions Manager, Asia at Brave Bison.\nends\n \n \nFor press enquiries please contact: \nElaine North \nTel: +44 (0)7836 372465 \nEmail: [email protected] \n \n \nAbout Brave Bison \nBra...