Business
Rightster officially becomes Brave Bison
Rightster officially becomes Brave Bison.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n \nRNS Number : 7091X Rightster Group PLC 10 May 2016 \n\nBRAVE BISON GROUP PLC\n \n(\"Brave Bison\")\n \n \nRIGHTSTER OFFICIALLY BECOMES BRAVE BISON \n \nRIGHTSTER, the global multi-platform network for digital video, today announces its official re-launch worldwide as Brave Bison. \n \nFollowing the return of Ashley MacKenzie to the group as CEO, as well as the subsequent £10m raise on 7th January 2016, the Company is embarking on a transformation from third-party technology provider to Social Video Broadcaster, creating and capturing advertising spend whilst harnessing its expertise in online video content, video creator partnerships and audience generation. The Board of Directors believes that this re-positioning will enable the Company to become a leading social video manager and producer extending the company's global reach. \n \nThe change of name to Brave Bison very purposefully serves to challenge the way it is thought of by brands, creators and commercial partners. \n \nAshley MacKenzie, CEO of newly named Brave Bison, said: \"Brave Bison embodies the spirit and values, the attitude and energy, necessary for our company's essential next chapter. To maintain competitive advantage in a world that is always changing, the future online video business needs to commercialise audiences by succeeding across the full spectrum of content. Having over 20 years in the global media and advertising business, I can tell you there is no more important position for our company to be in.\"\n \nSince Ashley MacKenzie's return as CEO, the company has focused on capturing advertising spend using expertise in online video content and audience management. As Brave Bison, advertising revenue will be driven driven by an increase in high value brand deals, with partnerships including Procter & Gamble, Universal Pictures International and United Airlines. Brave Bison's expertise in matching popular talent to relevant brands, and successfully promoting those campaigns across multiple platforms, is proving a great selling point for attracting further brand deals. Recent progress includes:\n \n· The sourcing of popular French YouTube talent Caroline et Safia for Procter & Gamble's Tampax Compak Pearl Campaign. Caroline et Safia channel focuses on beauty, ...