Business
Growth in KPIs following new publishing strategy
Growth in KPIs following new publishing strategy.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n \n \n RNS Number : 7429L\n Brave Bison Group PLC\n 04 May 2020\n \n \n \n \n RNS Reach announcement (non-regulatory)*\n \n \n 4 May 2020\n \n \n \n \n \n Brave Bison Group plc\n \n \n (\"Brave Bison\" or \"the Group\")\n \n \n \n \n \n Brave Bison reports six-month growth in user metrics following roll-out of new publishing strategy\n \n \n \n \n \n \n London, 4 May 2020:\n \n Brave Bison, the social video company, has experienced a sharp rise in channel KPIs including 1-minute video views and engagement, amongst other measurements of success, following the adoption of its new publishing strategy. \n \n \n \n \n \n In October 2019 Brave Bison rolled out its new Facebook publishing strategy and original slate of content across its portfolio of owned and operated channels including Mutha, VTRND, Bluntly, Canvas, Super Crafty and Yellow Teeth. Since rolling out the new strategy Brave Bison has seen a sharp increase in the channels' daily KPIs from 1 October 2019 to 31 March 2020, including:\n \n \n \n \n \n ● the number of at least 3-second views for videos has risen 272%; \n \n \n ● the number of video views over 1 minute increased by 351%;\n \n \n ● the total amount of minutes viewed daily increased by 283%; \n \n \n ● the amount of new followers gained each day increased by a staggering 1,231%; and\n \n \n ● engagement including viewers reacting, commenting on or sharing content increased by 136%.\n \n \n \n \n \n The growth across several of these KPIs for Brave Bison's original owned content can be attributed to the full strategy evaluation and refresh, investment in original content, the creation of a production unit working from development to delivery, and deeper data partnerships and usage. Additionally, Brave Bison has undertaken the restructuring of its wider Publishing team over the last year, including the appointment of Ben Sinden as Managing Director of Publishing in August 2019 with experience as Head of Visual Communications at Netflix EMEA. Ben is well placed to lead the charge on publishing at Brave Bison after the Company faced a challenging year, given the demonetisation of Facebook channels. Brave Bison's reliance on Facebook pushed the Company to branch out into other platforms, including driving more content and growing its audiences on TikTok and Instagram.\n \n ...