Business
Brave Bison to launch 2 new channels: Mutha & Perk
Brave Bison to launch 2 new channels: Mutha & Perk.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n \nRNS Number : 5700V Brave Bison Group PLC 24 July 2018 \n\n24 July 2018 \nBrave Bison Group plc\n(\"Brave Bison\" or \"the Company\")\n \nBrave Bison to launch two new channels - Mutha and Perk\n \nBrave Bison, the social video company, today announces its plans to launch two new multi-platform channels, Mutha and Perk. Due to launch in August 2018, the two channels will help brands connect with an audience of consumers, aged 16-34, on the themes of sustainability and conscious living through Mutha, and work and careers through Perk. They are an exciting addition to the Company's existing portfolio of 18 successful owned and operated social media channels across Facebook, YouTube and Instagram.\n \nThe creation of the two channels follows extensive research by Brave Bison that led the Company to look at two areas that are underserved versus audience demand, as well as having enormous potential to serve the objectives of major brands and organisations. The channels will work with established influencers as well as a cast of everyday people to educate and inspire behaviour change through the vehicle of entertainment, continuing Brave Bison's mission to create 'content with a purpose'.\n \nMutha\nMutha will celebrate sustainable and conscious living, working with organisations, brands and individuals to create content that celebrates taking positive action to inspire its audience into behaviour change; an antidote to much of today's negative media narrative on the subject. Total multi-platform viewing globally for sustainability is around one billion per month (1) and 85% (2) of Gen Z and millennials say they always or sometimes buy from brands that support causes they believe in and nearly nine in ten say that buying products from brands that have 'social good' components makes them feel better about spending money. \n \nMutha's kick-off will include a focus on the United Nations Environment Programme, which has an aligned agenda in this space; namely working for a healthy and more resilient natural environment and climate, with better jobs, less pollution and improved lives for people. Some of UN Environment's work can be seen in its Tiny House initiative, currently exhibiting in New York, which showcases sustainable design that provides quality, affordable housing while limiting the ...