Business
Brave Bison leads World Chase Tag online success
Brave Bison leads World Chase Tag online success.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n \n \n RNS Number : 8960D\n Brave Bison Group PLC\n 24 February 2020\n \n \n \n \n RNS Reach announcement (non-regulatory)\n \n 24 February 2020\n \n Brave Bison Group plc\n (\"Brave Bison\" or \"the Group\")\n \n Brave Bison leads World Chase Tag to success on social media\n From an unknown sport to national broadcast in one year: Launching a niche sport through social media\n \n London, 24 February 2020: World Chase Tag, a challenger niche sport that announced itself to the world on YouTube in 2014, enlisted the help of social video experts Brave Bison (AIM: BBSN) to attract a growing digital-first modern sports audience. Through a curated social strategy on YouTube by Brave Bison, World Chase Tag's audience grew exponentially - with one video boasting over 36m views.\n In order for World Chase Tag to expand its audience, they had to flip the traditional sports broadcasting model on its head. Rather than securing a lucrative deal and interest from a traditional broadcaster first, this burgeoning sport had to qualify through other means, capitalising on the changing sports consumption of a young audience and focusing on platforms such as YouTube and Snapchat. As a result of their hugely successful social strategy, guided by Brave Bison, the sport has since appeared on Channel 4, NBC, Sky Sports and ESPN. It is evident that through a quality social strategy and engaging in a digital-first audience, World Chase Tag was able to secure coverage with traditional broadcasters and immerse itself in British pop culture, notably having been featured on Channel 4's 'Gogglebox'.\n Formed in 2011, World Chase Tag is the brainchild of the Devaux brothers, Christian and Damien, after a game of tag took place in their garden. The sport is now the world's leading competitive tag organisation, however, back in 2016, it consisted of casual meetups in Hyde Park. Through its work on YouTube, Brave Bison helped grow its subscriber number by helping viewers to organically discover World Chase Tag for the first time - optimising content and implementing best practice channel management to attract new viewers and convert them into subscribers. The YouTube channel had 26k subscribers in August 2018 and, as of January 2020, it has a following of 700k.\n \n As a Snapchat Discover partner, Brave Bison also successfully launc...