Business
Appointment by Panasonic for new campaign
Appointment by Panasonic for new campaign.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n \n \n RNS Number : 8770S\n Brave Bison Group PLC\n 14 July 2020\n \n \n \n \n The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014 (\"MAR\").\n \n 14 July 2020\n \n \n \n \n Brave Bison Group plc\n \n \n (\"Brave Bison\" or \"the Group\")\n \n \n \n \n \n Brave Bison appointed by Panasonic to launch \"SPORTS CHANGEMAKERS\"\n \n \n \n \n \n \n London, \n \n 14 July 2020:\n Brave Bison, the social video group, has been appointed by Panasonic - one of the largest electronics companies in the world and a long-standing Official Worldwide Olympic and Paralympic Partner - as its social content partner for its SPORTS CHANGEMAKERS global campaign. The partnership will see Brave Bison lead the creative execution on a series of videos across multiple platforms in four key markets: the US, Europe, China and Japan. \n \n \n \n \n \n In 2019, Panasonic invited university students from all four of these markets to participate in its 'Going Beyond Barriers' SPORTS CHANGEMAKERS competition. In the competition, the students were asked to select and identify barriers that exist in sports today, and present an idea in which technology could knock down said barriers. Brave Bison will work with one winning team from each key market to help tell their stories, including their upcoming journey to the Games in 2021, where they will present their final idea to a panel of advisers. \n \n \n \n \n \n Alongside producing the brand assets, Brave Bison will bring on board four creators - one per market - who will each tell their local changemaker story in their own, unique way across multiple platforms and formats. In this social-first approach, viewers are able to be a part of the entire competitors' SPORTS CHANGEMAKERS experience; from idea and product development through to implementation, including seeing them travel around the world, meeting their partnered content creator for the first time and testing whether one of the ideas could potentially be implemented permanently. \n \n \n \n \n \n Over the past year, Brave Bison has built a strong relationship with Panasonic. The electronics company selected Brave Bison for this role due to Brave Bison's quality and style of work, its creat...