Business
Acquisition of Builtvisible
Acquisition of Builtvisible.
About this update from Brave Bison Group Plc
[{"type":"text","content":"\n\nThe information contained within this announcement is deemed by the Company to constitute inside information pursuant to Article 7 of EU Regulation 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 as amended. Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.\n \n \n27 March 2025\n \nBrave Bison Group plc\n \n(\"Brave Bison\" or the \"Company\", together with its subsidiaries \"the Group\") \n \nAcquisition of Builtvisible\n \nBolt-on performance marketing acquisition\n \nSecond acquisition of 2025 following Engage Digital Partners in January\n \nBrave Bison, the digital media, marketing and technology company, today announces that it has entered into a binding agreement for the acquisition by the Group of the entire issued share capital of Builtvisible Holdings Limited (\"Builtvisible\") for a total consideration of up to £3.5 million (the \"Acquisition\").\n \nBuiltvisible was established in 2009 and has grown into a leading performance marketing agency specialising in organic performance strategies through the use of search engine optimisation to drive outcomes for clients including Aviva, Avis, Icelandair, Specsavers and Very Group.\n \nBuiltvisible will be integrated with Brave Bison's existing performance marketing and digital media operations, bolstering the Group's existing capabilities with an additional 35 professionals.\n \nThe total cash consideration for the Acquisition is up to £3.0 million, with initial consideration of £1.5 million payable on completion, deferred consideration of £1.0 million payable in tranches over 18 months from completion and contingent consideration of £0.5 million payable subject to performance conditions.\n \nIn addition, members of Builtvisible leadership have been granted restricted equity consideration in the form of nil-paid options to acquire 20,850,000 new ordinary shares in the Company (the \"Equity Awards\"). The Equity Awards will vest on the third anniversary of completion of the Acquisition in 2028, subject to achievement of performance conditions and continued employment with the Group. The Equity Awards are worth approximately £0.5 million based on the current Br...