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AI Company Brand Engagement Network Announces Agreement to Acquire German Media Technology Leader Cataneo Gmbh
Acquisition to Expand BEN’s Global Media Reach JACKSON, Wyo., Oct. 30, 2024 (GLOBE NEWSWIRE) -- Brand Engagement Network, Inc.(BEN) (NASDAQ: BNAI), a global
About this update from Brand Engagement Network Inc.
[{"type":"text","content":"Acquisition to Expand BEN’s Global Media Reach\nJACKSON, Wyo., Oct. 30, 2024 (GLOBE NEWSWIRE) -- Brand Engagement Network, Inc.(BEN) (NASDAQ: BNAI), a global leader in secure and reliable conversational AI solutions for businesses and consumers, today announced it has agreed to acquire 100% of Cataneo Gmbh (Cataneo), a privately-owned media technology company based in Munich, Germany, in a cash and stock transaction. Cataneo, a leader in media technology, offers an all-in-one solution for ad sales, inventory management, and campaign optimization. The company has been profitable throughout the years, with its platform helping broadcast and entertainment companies streamline operations, increase revenue, and enhance audience engagement. By integrating BEN’s advanced Generative AI, Cataneo is poised to strengthen its offerings and deliver even greater value to its brands and customers. Cataneo’s Mydas platform is a rapidly growing, highly sophisticated air-time sales management and ad traffic system managing over 5 billion euros in annual media spending. Supporting over 5,000 users and more than 1,000 media brands across four continents, the Mydas platform operates on a robust recurring revenue model. It offers a fully integrated, 100% SaaS cloud solution consolidating all advertising inventories into a common currency on a single platform. Combined Synergies Enhance Conversational Gen-AI for Global Media Brands \"We believe the combination of BEN’s safe, intelligent, and scalable Generative AI platform, with Cataneo’s Mydas tools, can transformhow brands engage with their customers,” said Paul Chang, Chief Executive Officer of BEN. “This acquisition marks a significant step towards the future of interactive advertising, where consumers are not just marketed to, but actively engaged with, leading to more meaningful and enhanced online experiences.\" Cataneo's Chief Executive Officer, Renato Rocha Pinto, expressed his excitement about the partnership. He stated, “We believe combining our technologies will significantly enhance consumer engagement and substantially benefit our global clients. BEN’s AI has the capability to generate deep insights and explore innovative consumer engagement opportunities across various media outlets, extending beyond traditional platforms.” The acquisition underscores BEN’s commitment to strategic growt...