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Sprylogics signs agreement with Nimbuzz to provide local mobile search across its messaging platform
Nimbuzz is a global leader in mobile messaging with over 150 million users TORONTO...
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[{"type":"text","content":"\n\n\nNimbuzz is a global leader in mobile messaging with over 150 million\n users\n\n\nTORONTO, Sept. 24, 2013 /CNW/ - Sprylogics International Corp. (\"Sprylogics\") (TSXV: SPY), a technology provider of local mobile solutions for consumers and\n businesses is pleased to announce that it has signed an agreement with\n Nimbuzz, a global leader in mobile messaging, to integrate its\n innovative \"Poynt-Enabled\" solution into Nimbuzz's popular mobile\n messaging application. This agreement is a key milestone for\n Sprylogics, as it demonstrates the scalability and attractiveness of\n its intelligent search-based monetization platform to large mobile\n applications providers.\n\n\nNimbuzz is a cross-platform mobile messaging and entertainment\n application that enables users to do mobile messaging, voice and video\n calls, with family and friends on almost any mobile device. With more\n than 150 million users in more than 200 countries, and with over\n 210,000 new registrations daily, Nimbuzz has become the ultimate mobile\n communications platform.\n\n\n\"Poynt-Enabled\" is Sprylogics' flagship product for mobile messaging and\n application providers. It is an easy-to-integrate technology solution\n that is built on top of its leading-edge semantic search platform.\n \"Poynt-Enabled\" is the only solution that provides a breadth of\n aggregated content, coupled with in-app search and sharing, done\n seamlessly within the messaging experience.\n\n\nSprylogics has key relationships with leading mobile content and\n transaction providers that allow it to semantically aggregate and\n distribute this content by making it searchable via its proprietary\n geographical and contextual targeting technology.\n\n\n\"With this relationship, we are delighted to help Nimbuzz differentiate\n themselves further in the market\", says Marvin Igelman, CEO of\n Sprylogics. \"We know that local search performs up to three times\n better than display advertising on mobile, because it is much closer to\n the users' purchasing and decision-making intent. Therefore, this vote\n of confidence validates our strategy of enabling new monetization\n options outside of the less performing display advertising methods.\"\n\n\nThe Nimbuzz Sprylogics integrated offering is currently in a limited\n beta testing phase, and will be released in October 2013.\n\n\...