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Sprylogics Granted Another U.S. Patent For Mobile Advertising
- New Patent Granted in US for Method and System for Wireless Message-Based Advertising ...
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[{"type":"text","content":"\n\n- New Patent Granted in US for Method and System for Wireless Message-Based Advertising\n\n\n\nTORONTO, Aug. 20, 2014 /CNW/ - Sprylogics International Corp. (\"Sprylogics\" or the \"Company\") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses is pleased to announce that it has bolstered its Patent Portfolio with the recent grant of a new patent in the United States for a \"Method and System for Wireless Message-Based Advertising.\"\n\nUnited States Patent No. 8,797,906 B2 was granted on August 5, 2014, and it is described as follows:\n\nSystems and methods for message-based advertising in a wireless communications network are described. A digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient. At least one of the terminals is implemented as a mobile telephone. The digital message is received through a network connection. A processor determines a context for the digital message and matches the message context to content of advertisements stored in an advertisement database in order to identify at least one relevant advertisement. The data packet set is transmitted to the terminal of the recipient. A processor retrieves the relevant advertisement(s) from the advertisement database and generates a confirmation message containing a delivery status of the data packet set. The confirmation message includes the relevant advertisement and is transmitted to the terminal of the sender.\n\n\"This US patent continues to strengthen our IP portfolio particularly in the United States where wireless message-based advertising is showing significant traction,\" said Marvin Igelman, CEO of Sprylogics. \n\nThat brings the number of patents granted to the Company to 12, some of which are granted in multiple jurisdictions (as announced and detailed in a press release on August 11, 2014).\n\nAbout Sprylogics\n\nSprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its \"Poynt-Enabled\" SDK.  \"Poynt-Enabled\" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable...