Business
Sprylogics Granted Another New Patent for Adding Advertisements to a Location-Based Advertising System
Latest Singapore Patent adds to Sprylogics' Global Patent Footprint TORONTO , Sept. ...
About this update from Bragg Gaming Group Inc.
[{"type":"text","content":"\n\n\nLatest Singapore Patent adds to Sprylogics' Global Patent Footprint\n\n\nTORONTO, Sept. 9, 2014 /CNW/ - Sprylogics International Corp. (\"Sprylogics\" or the \"Company\") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses is pleased to announce that it has been granted a new patent for a \"System and Method for Adding Advertisements to a Location-Based Advertising System\". This addition compliments the Company's existing intellectual property portfolio of granted or pending patents. \n\nSingapore Patent No. 175757 was granted on August 20, 2014, and it is described as follows:\n\nA location-based advertising system automatically analyzes messages posted on social networking systems or other publicly accessible or private computer systems for posting messages for viewing by others. The messages are analyzed to identify messages that contain offers, such as offers that may be construed as location-based offers. Information about the offers is extracted from the messages and placed in a database. The database may be used by a location-based advertising application to send advertisements to targeted users or to respond to users who are qualified according to their current or recent geographic location. Optionally or alternatively, merchants may send messages, such as e-mail messages or instant messages (IMs), to the system to notify the system of offers. These messages are also analyzed and information about their respective offers is extracted and placed in the database.\n\n\"This new patent is related to important features in our Poynt-Enabled SDK and Poynt App, pertaining to the monetization of location-based search intent\", said Marvin Igelman, CEO of Sprylogics. \"This patent has now been granted to us in Australia, Japan and Singapore and expands our existing IP portfolio worldwide demonstrating the breadth and depth of our innovative engineering talent.\"\n\nAbout Sprylogics\n\nSprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its \"Poynt-Enabled\" SDK.  \"Poynt-Enabled\" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes usefu...