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Sprylogics and Frankly Sign Agreement to Bring Ephemeral Coupons and Chat to Poynt
Collaboration will include jointly developed intellectual property  TORONTO an...
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[{"type":"text","content":"\n\n\nCollaboration will include jointly developed intellectual property \n\n\nTORONTO and SAN FRANCISCO, June 26, 2014  /CNW/ - Sprylogics International Corp. (\"Sprylogics\") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses announces that it has signed an agreement with San-Francisco-based Frankly Chat  (\"Frankly\") to collaborate on an Ephemeral Coupon Ad Unit (\"ECAU\") and integrate the  Frankly Chat messaging client into the Poynt app.\n\nThe agreement is multi-faceted and will combine the expertise, R&D and IP of both Sprylogics and Frankly to develop an ephemeral coupon that provides a way for advertisers to create high-value, high-impact promotions without the risk of out-of-market redemption. The technology behind the new ephemeral mobile coupon will be co-developed and co-owned by both companies. In addition, Poynt will enjoy the benefit of integrating Frankly's robust, high performance messaging to Poynt users. A key feature of Frankly Chat is its ephemeral nature--the chat disappears after a predetermined period, and is not stored on messaging servers. \n\n\"I am very excited about the potential for ephemeral couponing to become a disruptive mobile advertising unit, especially when combined with our existing capabilities in highly targeted, local-search advertising.\" says Marvin Igelman, CEO of Sprylogics. \"In addition, Frankly's ephemeral chat is impressive, intuitive and unique in many ways and it will be a significant upgrade for our user base.\"  \n\n\"We are pleased to collaborate with Sprylogics on the development of a new mobile advertising unit,\" says Steve Chung, CEO of Frankly Chat. \"Sprylogics' local search expertise together with our ephemeral communication technology is a great combination for mobile advertisers wanting to break through the clutter.  We are also thrilled that Poynt has selected Frankly's core messaging technology over other providers to power their own chat module to their large user base.\"\n\nAbout Frankly Chat\n\nFrankly Chat is one of the fastest growing mobile messaging apps in the market with over 1 million downloads, and achieved top ten social app rankings in 15...