Business
The First Dog to Ring the Bell: House of Doge and 21shares Mark NASDAQ Bell Ringing with Community Activation Celebrating the 21shares Dogecoin ETF (TDOG)
A community campaign generates more than 1.2 million impressions as Dogecoin gains broader access through public markets NEW YORK and MIAMI, March 04, 2026
About this update from Brag House Holdings, Inc.
[{"type":"text","content":"A community campaign generates more than 1.2 million impressions as Dogecoin gains broader access through public markets\nNEW YORK and MIAMI, March 04, 2026 (GLOBE NEWSWIRE) -- House of Doge, the official corporate arm of the Dogecoin Foundation, along with merger partner Brag House Holdings (NASDAQ:TBH) and partner 21shares, celebrated the huge reception from the NASDAQ bell ringing ceremony on the 18th of February where they launched the 21shares Dogecoin ETF (TDOG). TDOG is an investment product designed to provide investors with exposure to Dogecoin through public markets. TDOG maintains exposure to \"spot\" Dogecoin. The Fund, an exchange traded product, is not registered under the Investment Company Act of 1940, as amended (the \"40 Act\"), and, as such, is not subject to the same regulations and protections as 40 Act registered ETFs and mutual funds. TDOG is subject to significant risk and heightened volatility. Dogecoin assets are not suitable for an investor who cannot afford the loss of the entire investment. An investment on TDOG is not a direct investment in Dogecoin. To commemorate the occasion, House of Doge also launched the #ChooseMyShibe campaign on X, inviting the Dogecoin community to participate in selecting a Shiba Inu to attend the bell ringing. The winning community member received US$500 in Dogecoin and brought their Shiba Inu named Kimchi to the ceremony — marking the first dog ever to appear at a NASDAQ bell ringing event. The campaign generated significant global engagement, surpassing 1.2 million impressions on X alone, demonstrating the global reach and cultural relevance of the Dogecoin community. TDOG represents a continued expansion of institutional and retail access to Dogecoin, providing investors with a pathway to gain exposure through traditional brokerage and retirement accounts. “This bell ringing represents an important step in bridging digital assets and traditional finance,” said Marco Margiotta, Chief Executive Officer of House of Doge. “By inviting the community directly into this milestone, we’re demonstrating that Dogecoin truly is for everyone, it’s accessible, inclusive and built for a broad global audience.” Lavell Juan Malloy II, CEO of Brag House, commented, “You cannot build a true community without giving them access to the upside. TDOG bridges the gap between everyday cultural...