Business
House of Doge - The Official Corporate Arm of the Dogecoin Foundation, and Merger Partner Brag House Holdings Confirm Triestina Sponsorship with Dogecoin as Primary Kit and Stadium Mark
NEW YORK and MIAMI, Oct. 30, 2025 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, together with merger partner
About this update from Brag House Holdings, Inc.
[{"type":"text","content":"NEW YORK and MIAMI, Oct. 30, 2025 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, together with merger partner Brag House Holdings, Inc. (NASDAQ: TBH), and U.S. Triestina Calcio 1918, today announced a multi-asset sponsorship that places Dogecoin front-and-center on the club’s official match jerseys, with House of Doge featured on select secondary placements. The announcement follows House of Doge’s recent equity acquisition of Triestina, which made history as the first cryptocurrency company to become a major owner in a professional football club. The activation begins this season and continues through the 2026/27 campaign. WHAT FANS WILL SEE Front-of-jersey cresting: Dogecoin featured as the main chest branding on Triestina’s official match kitsSecondary kit placements: House of Doge branding to appear on sleeves and shorts.LED boards: Sponsor visibility during home matches on the in-stadium LED boards.Promotional videos on the big screen during matchdayMedia backdrops: Sponsor branding on Press Room, Mixed Zone, and Welcome Zone interview backdrops. The partnership puts Dogecoin and House of Doge on the most visible surfaces in professional football: the kit, big screens, and interview backdrops. Fans see the brands in the stadium and again across highlights and social media. A NATURAL EXTENSION OF DOGECOIN’S REAL-WORLD UTILITY For House of Doge, this sponsorship is a direct push to grow recognition of Dogecoin as a practical digital currency. It meets fans where they already engage and shines a light on real-world utility, including crypto payments for ticketing, concessions, and merchandise at their home stadium. The initiative is part of a broader strategy to connect Dogecoin’s global community with traditional sports and entertainment assets through tokenized, real-world applications. “We want to see real-world utility of Dogecoin while maintaining the spirit of Dogecoin, and Doing Only Good Everyday. We hope this sponsorship will provide the U.S. Triestina Calcio team with the support that might help them see success in the upcoming season,” said Marco Margiotta, CEO of House of Doge. “Dogecoin on the front of a historic club’s kit keeps the brand in every match photo and broadcast. This is about visibility that turns into familiarity and then utility. That familiarity is an...