Business
Brag House Launches Revenue-Generating NIL Platform to Monetize Gen Z Athlete Engagement Across 200+ College Campuses
Initiative unlocks new royalty-based income stream and expands platform utility for brands and users alikeNEW YORK, June 17, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative supporting the Company’s broader monetization strategy by i
About this update from Brag House Holdings, Inc.
[{"type":"image","alt":"Brag House Holdings, Inc","displaySize":"","headline":null,"caption":"Brag House Holdings, Inc","className":"","disableSlideshowImg":false,"size":{"original":{"width":269,"height":167,"url":"https://media.zenfs.com/en/globenewswire.com/be8b76676c2d24444a96ad0935cc12c9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/_mbTWE9DcCHbGABfH3cZvA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTI2MTtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/be8b76676c2d24444a96ad0935cc12c9","width":269,"height":167}},"lazy":false},{"type":"text","content":"Initiative unlocks new royalty-based income stream and expands platform utility for brands and users alike","length":106,"tagName":"p"},{"type":"text","content":"NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative supporting the Company’s broader monetization strategy by introducing new revenue streams, expanding Gen Z engagement, and strengthening its data-driven value proposition.","length":506,"tagName":"p"},{"type":"text","content":"Building on its earlier announcement to explore digital NIL engagement models, the initiative leverages Brag House’s national footprint across 200+ NCAA campuses through its partnership with Learfield, enabling student-athletes to monetize personalized digital assets such as highlight reels, game-day passes, and authenticated collectibles. Brag House will retain transaction fees and recurring royalty revenue from secondary marketplace activity, while also capturing valuable user engagement and behavioral data.","length":515,"tagName":"p"},{"type":"text","content":"“We’re laying the groundwork for a new digital economy built around Gen Z athletes and fans, ” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By combining NIL rights with authenticated digital assets, we’re offering scalable monetization while enhancing our ability to understand and serve our community. This platform introduces a repeatable, high-margin business model aligned with the surging NIL and digital ownership economies.”","length":449,"tagName":"p"},{"type":"text","content":"Unlocking a Multi-Billion-Doll...