Business
Brag House Holdings Merger Partner, House of Doge - The Official Corporate Arm of the Dogecoin Foundation - Makes History by Becoming the First Cryptocurrency Company To Buy A Professional Football Club
House of Doge Becomes Largest Owner in U.S. Triestina 1918, One of Italy’s Oldest Professional Football Clubs NEW YORK and MIAMI, Oct. 20, 2025 (GLOBE
About this update from Brag House Holdings, Inc.
[{"type":"text","content":"House of Doge Becomes Largest Owner in U.S. Triestina 1918, One of Italy’s Oldest Professional Football Clubs\nNEW YORK and MIAMI, Oct. 20, 2025 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, together with merger partner Brag House Holdings, Inc. (NASDAQ: TBH), today announced it has become the largest equity holder in U.S. Triestina Calcio 1918. This groundbreaking transaction marks the first time a European football club has brought a cryptocurrency commercialization vehicle directly into its ownership structure. It signals a long-term commitment to operational excellence, community investment, and innovation. House of Doge has made subtle hints over the past months about decentralization of valuable assets including sports and echoed that with their Robinhood (NASDAQ: HOOD) and 21Shares partnerships. House of Doge extends the mission of “Doing Only Good Everyday” by backing projects and brands that carry community, cultural relevance, and long-term value. The investment in U.S. Triestina 1918 represents Dogecoin’s most ambitious step into European football, positioning House of Doge at the forefront of merging digital assets with traditional sports. House of Doge will support Triestina with immediate capital investment to strengthen football operations and community initiatives while working with club leadership to integrate cryptocurrency in practical, fan-friendly ways—including enabling crypto as a payment option for tickets, concessions, and merchandise at home fixtures. The objective is to introduce a modern payments structure that enhances the match-day experience and supports the club’s financial resilience, simultaneously bringing further utility to Dogecoin. “Our investment in U.S. Triestina 1918 is about much more than football,” said Marco Margiotta, CEO of House of Doge. “It’s about connecting Dogecoin’s global community with one of Europe’s most storied clubs and proving that digital assets can drive real-world value, culture, and passion. This is a first step in bringing the spirit of Dogecoin directly into the fabric of the world’s game.” “Brag House’s vision has always been to turn digital engagement into real ownership,” said Lavell Juan Malloy II, Chairman and CEO of Brag House Holdings Inc. “The integration of real-world assets such as U.S. Triestina 1918 with...