Business
Brag House Explores NIL Initiative to Expand Revenue Opportunities for Student-Athletes
NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the
About this update from Brag House Holdings, Inc.
[{"type":"text","content":"NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, today announced that it plans to develop a Name, Image, and Likeness (NIL) initiative that is designed to help student-athletes of all backgrounds monetize their personal brand. The Company is exploring developing such initiatives through digital collectibles and blockchain-backed experiences. This initiative builds on Brag House’s creation of a new digital sports medium through its strategic partnership with Learfield, which partnership provides the Company with the opportunity to deliver interactive events and branded campus experiences across more than 200 NCAA college campuses, most of which are Division 1. While the NCAA’s 2021 ruling enabled student-athletes to profit from their NIL rights, the Company believes that the vast majority of the active NCAA athletes do not receive meaningful NIL compensation. “We’ve created a new lane where college gaming and school spirit intersect,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “As a former student-athlete, I deeply understand the value of building a personal brand, but also how few athletes truly get to benefit. Brag House was built on the idea of inclusivity, and we believe it’s time to level the playing field.” A New Kind of NIL Model The Company’s NIL initiative would aim to empower student-athletes to connect directly with fans and generate new revenue. One route the Company is considering is to offer authenticated digital collectibles and unique fan experiences. Through this, student-athletes could create and share digital assets like signature highlight reels, exclusive game-day access passes, and personalized memorabilia. They will benefit by retaining a majority of the earnings from initial sales and receiving a share of revenue from any future fan-to-fan resales. Brag House’s aim would be to simplify the creation process of digital collectibles and blockchain-backed experiences through a no-code interface, while incorporating compliance tools tailored to NCAA, state, and school guidelines to ensure ease of adoption. Considerations for implementation include utilizing a smart contract infrastructure and blockchain technology to deliver transpare...