Lifestyle
SAMSONITE SERVES UP MOST DECADENT CAMPAIGN YET, STARRING OLIVIA CULPO
Samsonite, the iconic and trusted leader in travel gear since 1910, unveils its new Chocolate Mauve colorway as the latest chapter of its brand platform, "It's Not Just a Bag, It's a Samsonite," starring Olivia Culpo. A rich, trend-forward neutral, Chocolate Mauve reflects the growing consumer desire for travel essentials that blend style, function and self expression.
About this update from Boston Beer Company, Inc. (the)
[{"type":"text","content":"A rich new hue inspired by the sensory rituals of modern travel","length":63,"tagName":"p","attribs":{}},{"type":"text","content":"MANSFIELD, Mass., April 29, 2026 /PRNewswire/ -- Samsonite, the iconic and trusted leader in travel gear since 1910, unveils its new Chocolate Mauve colorway as the latest chapter of its brand platform, "It's Not Just a Bag, It's a Samsonite," starring Olivia Culpo. A rich, trend-forward neutral, Chocolate Mauve reflects the growing consumer desire for travel essentials that blend style, function and self expression.","length":443,"tagName":"p"},{"type":"image","alt":"Credit: Samsonite","displaySize":"","headline":null,"caption":"Credit: Samsonite","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/a37c89b532b7a8f4d2388a70d2f37e34"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Nd8hqLtPqioQ08utoqt_SQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOQ--/https://media.zenfs.com/en/prnewswire.com/a37c89b532b7a8f4d2388a70d2f37e34","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/2968587/Olivia_Culpo_Chocolate_Mauve.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Set inside a dreamlike, high-fashion confectionery, the campaign reimagines travel through a culinary lens – where rich textures, sculptural desserts and deep, chocolate-toned hues transform packing into something to savor. At the center is Chocolate Mauve: a warm, expressive color designed to make a sophisticated statement while moving with you.","length":348,"tagName":"p"},{"type":"text","content":"Culpo leads the campaign with a perspective shaped by her passion for travel, style and culinary creativity. Custom set elements inspired by her signature chocolate cake recipe and pastry artistry are woven throughout the creative, adding a level of depth, personality and playful sophistication to the campaign.","length":312,"tagName":"p"},{"type":"text","content":""Travel has always been about savoring the moment, whether it's a place, a flavor, or a feeling," said Olivia Culpo. "What I love about Samsonite is how the brand makes travel essentials feel elevated and stylish without sacrificing practicality, and this collection brings that same sense of richness and intention to the way we...