Business
Yoken, Private Label of Boqii Holding Limited, Joins Hands with High-End Hotels to Redefine "Travelling with Pets"
Boqii Holding Limited ("Boqii" or the "Company") (NYSE American: BQ), a leading pet-focused platform in China, today announced that Yoken, its private label, is joining hands with a number of pet-friendly hotels to continue exploring the development of a pet-friendly ecosystem.
About this update from Boqii Holding Limited
[{"type":"text","content":"SHANGHAI, Oct. 29, 2025 /PRNewswire/ -- Boqii Holding Limited ("Boqii" or the "Company") (NYSE American: BQ), a leading pet-focused platform in China, today announced that Yoken, its private label, is joining hands with a number of pet-friendly hotels to continue exploring the development of a pet-friendly ecosystem.","length":343,"tagName":"p"},{"type":"text","content":"As "traveling with pets" has evolved from a niche demand to a mainstream consumption trend, the pet tourism market has seen a continuous release of demand. However, the issue of "pseudo-friendliness" has become an industry shortcoming—some businesses use "pet allowance" as a label to attract customers, lacking supporting services such as pet-specific supplies and cleaning tools, which fails to meet the actual needs of pet-owners. Against this backdrop, Yoken, a domestic pet brand deeply rooted in the pet industry, has promoted the standardization of industry services through a series of solid initiatives.","length":642,"tagName":"p"},{"type":"text","content":"In 2025, Yoken focused on daily pet-friendly travel scenarios and deepened its collaboration in high-end cultural and tourism ventures. It has successively entered into co-branding partnerships with some well-known high-end luxury hotels, including Banyan Tree Sanya, the flagship store of Banyan Tree Hotel in China, Langham Xintiandi Shanghai under Langham Hotels International, and Fuchun Resort Hangzhou. Together with these partner hotels, Yoken has launched professional custom rooms suitable for pets' stay. These guest rooms integrate pet-appropriate decorative designs to create a warm living atmosphere for stays with pets. Additionally, Yoken has developed exclusive customized travel kits containing essential items for pets during travel, such as pet-specific wet wipes, deodorizing sprays, pet training pads, and teeth-cleaning finger cots. This initiative has significantly reduced the travel burden of pet owners, and further conveyed the concept of "pets as family members" through detailed services, filling the gap in pet services at high-end hotels.","length":1093,"tagName":"p","attribs":{}},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"w...