Press release
Rocket Travel by Agoda Shares Revealing New Report and Showcases Solution to Transform Hotel Distribution
A new report by Rocket Travel by Agoda and Skift highlights critical challenges in wholesale distribution, including rate integrity and lack of control, with
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[{"type":"text","content":"A new report by Rocket Travel by Agoda and Skift highlights critical challenges in wholesale distribution, including rate integrity and lack of control, with Rocket Travel by Agoda's innovative solution providing a clear path forward for hoteliers to regain control and increase revenue.\nSINGAPORE, Nov. 21, 2024 /PRNewswire/ -- Data-driven insights, advanced technologies, and strategic partnerships are critical puzzle pieces for today's hotel chains as they struggle to navigate increasingly complex wholesale distribution channels, according to a new report co-developed by Skift and Rocket Travel by Agoda – the strategic partnerships arm of digital travel platform Agoda.\n\n \n \n \n \n \n \n\n \nTitled The Wholesale Hotel Playbook: How Technology and Data are Redefining Distribution, the report details the critical challenges posed by complicated and opaque wholesale distribution channels, including issues with aligning rates across channels caused by a lack of visibility and control for hotels over room pricing across multiple channels, and inflated sales costs due to discounts and incentives given to middlemen such as wholesalers or metasearch engines. It highlights the growing need for improved transparency, control, and the adoption of data-driven strategies to tackle these issues. \n\"Hotels are leaving money on the table by relying on opaque and outdated traditional wholesale distribution channels. Based on analyzing the performance of our partners and test bookings, we at Rocket Travel by Agoda estimate that hotels could be losing 10 percent or more in revenue due to a lack of control of their wholesale rate distribution,\" said Damien Pfirsch, Head of Rocket Travel by Agoda. \"This report shows how hotel chains can regain control, reduce rate leakage, and unlock significant revenue growth by harnessing data-driven insights and adopting the right technologies.\"\nThe report addresses three distinct and unique areas where Rocket Travel by Agoda's solution helps hoteliers regain control and increase revenue. First, it ensures rate integrity by offering transparency and detailed insights into rate distribution and partner performance. Second, it provides enhanced control, allowing hotel chains to selectively manage partnerships with defined terms and conditions. Finally, its data-driven insights empower hotels to align reven...