Press release
Priceline Charts Businesswide Generative AI Deployments with Google Cloud
Generative AI implementations to focus on creating enhanced travel experiences for customers and improved workflows for employees NORWALK, Conn. and
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[{"type":"text","content":"Generative AI implementations to focus on creating enhanced travel experiences for customers and improved workflows for employees\nNORWALK, Conn. and SUNNYVALE, Calif., June 6, 2023 /PRNewswire/ -- Leading online travel agency, Priceline, and Google Cloud today announced that Priceline plans to deploy Google Cloud's generative AI technologies across both customer-facing and internal parts of its business. Customers will soon be able to engage with a new, generative AI-powered chatbot and will also begin to see more personalized offerings when searching for hotels worldwide. In addition, Priceline employees will benefit from increased and easier access to internal information, and realize productivity gains by using AI to automate some of their time-intensive coding and content generation tasks.\n\n \n \n \n \n \n \n\n \nPriceline's initial Google Cloud generative AI deployments will begin rolling out this summer and include:\nFull-scale travel assistant chatbot to provide customers with a conversational experience in answering any and all questions about trip planning, and the ability to book a trip directly within the chat experience.New, AI-powered personalized hotel booking experience to help customers find preferred hotels by proximity to local attractions, restaurants and activities.Generative AI-powered marketing platform to enable Priceline teams to automatically generate marketing copy and imagery for customers across all company channels.Enhanced developer productivity, automation, and internal database mining tools to be expanded with new internal information search capabilities and software production capabilities.As demand for travel returns to near pre-pandemic levels in a hyper-competitive industry, Priceline has taken a first-mover approach of using new technologies to differentiate itself — a philosophy grounded in the company's history and culture. Priceline has specifically tapped into Google Cloud's generative AI products to create more personalized offerings and seamless booking experiences for its customers, as well as deploying new workplace tools that drive productivity and enable employees to focus on the most meaningful and high-impact work.\n\"Priceline is charting a course to transform the novelty of generative AI into lasting value for our customers and our business. We believe it's not just about hav...