Business
KAYAK Launches Ask AI to Simplify Travel Planning Just in Time for the World Cup
KAYAK today introduced Ask AI, a new conversational travel planning experience designed to help travelers search, compare, and book trips more easily, as interest surges ahead of this summer's World Cup.
About this update from Booking Holdings Inc. Common Stock
[{"type":"text","content":"Conversational AI meets real-time travel search as travel interest surges across World Cup host cities","length":102,"tagName":"p","attribs":{}},{"type":"text","content":"NORWALK, Conn., April 23, 2026 /PRNewswire/ -- KAYAK today introduced Ask AI, a new conversational travel planning experience designed to help travelers search, compare, and book trips more easily, as interest surges ahead of this summer's World Cup.","length":254,"tagName":"p"},{"type":"text","content":"Building on KAYAK's mission to make travel search more personalized and conversational, Ask AI is an industry first that lets travelers start planning their trip in a chat—while flight, hotel, and rental car results update live alongside the conversation, combining the ease of AI with the power of a traditional results page.","length":330,"tagName":"p"},{"type":"text","content":"Launching just as travel interest ramps up around the World Cup, Ask AI arrives at a time when travelers are planning more complex, multi-city trips. KAYAK data already shows a 23% increase in flight searches to U.S. host cities compared to last summer, with prices and availability expected to shift quickly in the months ahead.","length":329,"tagName":"p"},{"type":"text","content":""After launching our first natural language search experience in October, we saw that travelers increasingly turn to AI to begin planning, but still depend on traditional search and filters to evaluate options and book with confidence," said Matthias Keller, Chief Product Officer at KAYAK. "Ask AI is the next evolution, combining both in a single, seamless user experience."","length":396,"tagName":"p"},{"type":"text","content":"Plan Your Trip with Ask AIWhether you're traveling to one match or several, Ask AI helps you move from inspiration to booking in one continuous experience. Search for hotels near a stadium, compare flights between host cities, or build your full itinerary—all without switching tabs.","length":288,"tagName":"p"},{"type":"text","content":"With Ask AI, travelers can:","length":27,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Ask questions using natural language and refine their trip in real time","length":71,"tagName":"p"}]},{"val":[{"type":"text","content":"Chat while results update live alongside the conversation","length":57,"t...