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Holistic Localization Lifts Guest Spend for Nearly 98% of Indian Hotels, Agoda Survey Finds
Digital travel platform Agoda in its latest report "Tailored to Win: Capturing the High-Value Asian Traveler for Hotels in India" spotlights India as a robust travel market, revealing that nearly 98% of Indian hotels employing advanced localization strategies reported a positive impact on revenue. By comparison, 91% of hotels with basic localization strategies also report positive revenue impact, underscoring that while localization efforts are paying off, a more holistic approach maximises the
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[{"type":"text","content":"Insights from Agoda's latest report show deeper, integrated localization is linked to stronger commercial outcomes as hotels in India adapt to rising intra-Asia demand","length":171,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, March 12, 2026 /PRNewswire/ -- Digital travel platform Agoda in its latest report "Tailored to Win: Capturing the High-Value Asian Traveler for Hotels in India" spotlights India as a robust travel market, revealing that nearly 98% of Indian hotels employing advanced localization strategies reported a positive impact on revenue. By comparison, 91% of hotels with basic localization strategies also report positive revenue impact, underscoring that while localization efforts are paying off, a more holistic approach maximises the likelihood of commercial success.","length":585,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":224,"url":"https://media.zenfs.com/en/prnewswire.com/80c115901bcd3e3f9518c1f2e6b610ef"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/5M59.qEaNnnG0ZFNNAum.g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/80c115901bcd3e3f9518c1f2e6b610ef","width":400,"height":224}},"href":"https://mma.prnewswire.com/media/2931327/image_845339_18166837.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As India looks to increasingly compete in the global travel landscape, localization is becoming even more important. The Ministry of Tourism reported nearly 10 million foreign tourists in 2024[1], with spending projected to reach INR 3.2 trillion in 2025[2], driven by both long-haul interest and a growing demand from key Asian markets.","length":337,"tagName":"p"},{"type":"text","content":""Indian hotels have built strong domestic businesses, but many are still learning how to reel in the international guest," shared Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda. "To win them over, localization can't be treated as a marketing exercise. It has to show up in payments, communication, amenities and service so that it's apparent at every touchpoint starting from discovery to check out. The data is unequivocal: hotels that go deepe...