Press release
Back in the Game: Priceline Kicks Off New Integrated Ad Campaign with over $5M in Hidden Deals to Help Get Travelers to their Happy Place
Launching Just Before Kickoff, Travelers Can Score Big During the Game, Starting with $1,000 Off Promo Codes NORWALK, Conn., Feb. 8, 2023 /PRNewswire/ --
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[{"type":"text","content":"Launching Just Before Kickoff, Travelers Can Score Big During the Game, Starting with $1,000 Off Promo Codes\nNORWALK, Conn., Feb. 8, 2023 /PRNewswire/ -- Priceline, the iconic online travel agency famous for 25 years of negotiating amazing deals and rewriting the rules of travel, is launching a new brand campaign built on the promise of getting you to your happy place at your happy price. The campaign makes its broadcast debut in a pre-game spot just before kickoff on Sunday, February 12. 'Go To Your Happy Price' combines comedic storytelling and a newly-scored theme song with interactive shoppable technology to create an entertaining and, ultimately, bookable travel world. Each \"mini-episode\" reveals hidden deals totaling over $5 million in travel savings.\n\n \n \n \n \n \n \n\n \nKaley Cuoco – beloved \"The Big Bang Theory\" and \"The Flight Attendant\" actress and Priceline's brand ambassador of over a decade – returns, this time as an in-office ringleader cajoling her co-workers to take their dream vacations. Under Kaley's leadership, they prevail against the everyday grind and discover that, with Priceline, affordable travel is always within reach.\nThe first of over $5 million of hidden travel deals goes live at kickoff and additional savings unlock during halftime. Fans can engage with built-in interactive props in the brand's digital ads to access the exclusive offers. Sample deals include deep discounts to top destinations above and beyond Priceline's typical up-to-60% savings on hotels, flights and rental cars, such as:\n$1,000 coupons for Priceline Hotel Express Deals - available for travel anywhere - only accessible during the game99% off travel to Maui and Cancun$500 off trips to CaliforniaAnd many more, all designed to get travelers to their happy places at happier prices.\nThe new 'Go to your Happy Price' campaign was inspired by the simple truth that the happiest people on Earth are those who travel, but too often price and complexity get in the way of booking that trip. In a 2023 survey commissioned by Priceline, 76% of U.S. workers say they are happier people when they travel, yet more than half say price holds them back from doing so.1 With Priceline's commitment to delivering incredible travel deals every day, people can fit more travel into their budget and their lives, more often.\n\"Consumers have emer...