Lifestyle
Agoda Unveils Top Asian Markets Prioritizing Kitchens in Travel Stay
Digital travel platform Agoda's latest data reveals insights into the travel preferences of Asian markets with a ranking of travelers who prioritize having a kitchen in their accommodations. Leading the pack are Taiwanese travelers, with 14% of their accommodation searches on Agoda including the kitchen filter. Following closely are travelers from Vietnam and South Korea making up the top three, with the kitchen filter making up 13% and 12% of their searches, respectively. Malaysian, Japanese, I
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[{"type":"text","content":"SINGAPORE, March 25, 2026 /PRNewswire/ -- Digital travel platform Agoda's latest data reveals insights into the travel preferences of Asian markets with a ranking of travelers who prioritize having a kitchen in their accommodations. Leading the pack are Taiwanese travelers, with 14% of their accommodation searches on Agoda including the kitchen filter. Following closely are travelers from Vietnam and South Korea making up the top three, with the kitchen filter making up 13% and 12% of their searches, respectively. Malaysian, Japanese, Indonesian, Indian, and Thai travelers round out the list.","length":603,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Qo9mvCuo9p7d1Oh8N47GMA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MQ--/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The desire for kitchen-equipped accommodations reflects a broader trend among Asian travelers who seek the flexibility and convenience of preparing their own meals while on a trip. This preference caters to diverse dietary needs and offers a cost-effective solution for families and groups. It also underscores a shift towards more personalized travel experiences, where the comforts of home are seamlessly integrated into the journey.","length":435,"tagName":"p"},{"type":"text","content":"This ranking aligns with findings from Agoda's 2026 Travel Outlook Report, which identifies Taiwan, Vietnam, and South Korea as home to Asia's most passionate food enthusiasts. In these markets, 47%, 35%, and 34% of travelers, respectively, cite food as a primary motivation for their journeys. For these travelers, food is not just a part of the travel experience; it is at the heart of their travel planning. It's clear that travelers from Taiwan, Vietnam and South Korea have food top-of-mind, seeking to explore local culinary delights while also enjoying the comfort of cooking in their accommodations.",...