Business
Agoda Supports Tourism Authority of Thailand in Promoting Trusted Thailand Initiative
Digital travel platform Agoda is partnering with the Tourism Authority of Thailand (TAT) to advance the Trusted Thailand initiative. The collaboration showcases both Agoda's and the Thai government's dedication to prioritizing safety and quality standards in tourism.
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[{"type":"text","content":"BANGKOK, Feb. 4, 2026 /PRNewswire/ -- Digital travel platform Agoda is partnering with the Tourism Authority of Thailand (TAT) to advance the Trusted Thailand initiative. The collaboration showcases both Agoda's and the Thai government's dedication to prioritizing safety and quality standards in tourism.","length":313,"tagName":"p"},{"type":"image","alt":"Agoda and TAT promote Trusted Thailand initiative.","displaySize":"","headline":null,"caption":"Agoda and TAT promote Trusted Thailand initiative.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/9f922c2102ca079b5f4bffd90cc98274"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mtGroE.dAmH5iuW7ptJSkA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9f922c2102ca079b5f4bffd90cc98274","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2876725/DSC_8514.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The initiative by TAT is designed to enhance traveler confidence by certifying accommodations that meet TAT-defined standards in safety measures, secure payment systems, multilingual communication, and accessible transport. Agoda showcases these accommodations by providing special discounts through a dedicated landing page, adding safety updates to its city guides, and displaying the Trusted Thailand logo on certified property pages to promote the initiative. Agoda will also offer special discounts to encourage more short-haul travel to Thailand.","length":552,"tagName":"p"},{"type":"text","content":"Damien Pfirsch, Chief Commercial Officer at Agoda: "We are thrilled to partner with the Tourism Authority of Thailand on the Trusted Thailand initiative. By highlighting these certified partners in a number of ways and with special discounts to boot, Agoda is promoting travel to Thailand with added peace of mind and at great value. This reflects our ongoing commitment to supporting tourism in Thailand."","length":416,"tagName":"p"},{"type":"text","content":"Thapanee Kiatphaibool, TAT governor, added, "Trusted Thailand brings our vision under the Sustainable Tourism Goals (STG 16) program to life by helping travelers feel more confident and inspired when choosing Thailand. Agoda's support in ...